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UNIQLO UT and Toyota Celebrate Automotive History With New Graphic Tee Collection

Kosuke Kawamura turns the Land Cruiser and 2000GT into collage-art graphics on ¥1,990 UNIQLO tees, dropping April 13.

Claire Beaumont2 min read
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UNIQLO UT and Toyota Celebrate Automotive History With New Graphic Tee Collection
Source: hypebeast.com
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At ¥1,990 JPY each, roughly $13.20 USD or £10.45 GBP, four relaxed-fit graphic tees set to hit UNIQLO stores and online on April 13 make the case that automotive heritage is streetwear's most underused archive. The UNIQLO UT x Toyota capsule enlists artist Kosuke Kawamura to render the Land Cruiser, Corolla, 2000GT, and HiAce through his signature collage-based graphics, treating Toyota's production history less like licensed merchandise and more like material worthy of a gallery print run.

Kawamura is a recurring presence in the UT universe, the same creative mind behind UNIQLO's 20th anniversary archive project, and his methodology is consistent: fragmentation, recombination, contrast, and layering that takes mechanical subjects apart and reassembles them into images with genuine visual tension. For the Land Cruiser, in continuous production since 1951, the graphic renders the off-roader in black-and-white, mid-crawl over rocks, leaning hard into the vehicle's workhorse identity rather than any aspirational chrome finish. The Corolla, the world's best-selling nameplate with more than 50 million units sold across 12 generations, lands on the collection's only black tee; Kawamura's image pulls from vintage advertising, presenting a rear-view of the original five-seat sedan alongside the line "FIVE SEAT SEDAN 1966," the kind of typographic detail that rewards people who look closely. The 2000GT and HiAce complete the lineup, covering Toyota's full range from the 1960s sports car to the commercial van that has served businesses across decades.

The band-tee comparison holds up structurally. Toyota, founded in 1937, carries enough model history to sustain the kind of cultural fluency that made vintage music merch covetable in the first place. What Kawamura's collage language adds is a deliberate artistic distance from straight reproduction; these are interpretations, not reproductions, which is what separates the collection from the gift shop graphic.

AI-generated illustration
AI-generated illustration

UNIQLO's mass-market distribution does the rest. The Toyota UT collection drops globally on April 13.

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