Yeat Becomes First Rapper to Drop an Official Album Box Set With Nike

A prosthetic arm dangling from a New York City taxi window, a "LYFE IS DANGEROUS" bumper sticker plastered to the bumper, Los Angeles billboards co-signed by Spotify — Yeat has been building to something. That something is the Yeat x Nike ADL Collection, and it arrives March 27 alongside his double album ADL (A Dangerous Lyfe / A Dangerous Love), making him the first rapper to release official album box sets and CDs in direct partnership with Nike.

The capsule pairs a physical preorder with an apparel collection and is the second collaboration between the chart-topping artist and the Swoosh. The first, a ComplexCon exclusive featuring the Nike Air Goadome Twizz silhouette, set the template for a partnership that has since grown considerably in scope. Where that drop lived in the footwear lane, ADL pushes into full lifestyle territory: wearables, collectibles, and a double album, all packaged together under the same co-branded roof.

The centerpiece of the collection is the Nike x ADL Mask Box Set, sold exclusively through YEATOFFICIAL.COM and capped at four units per customer. The limited edition box set was designed in collaboration with Nike to the exact specifications of La Familia, and includes three items: the Nike x ADL Mask, the ADL CD, and a collectible Nike x ADL Box. The mask, exclusive to this box set, carries the ADL logo on the mouth and Nike Swoosh plus Lyfestyle Corporation logos on the temples, and fits one size most. The ADL CD ships in jewel case packaging; the tracklist is to be announced at a later date, though the disc contains both sides of the double album, A Dangerous Lyfe and A Dangerous Love. The collectible box itself features ADL graphics across the exterior, with the original ADL logo credited to designer Arbel.

Separate from the mask box set, the collection includes a Nike x ADL Tattoo Tee in white. The Tattoo Tee carries the Lyfe$tyle Corporation and Nike Swoosh logos on the front, ADL tattoo artwork across the back in a chrome gothic style, and is built from white heavyweight construction. It is the kind of piece that reads as merchandise on paper but functions as streetwear in practice — the branding minimal enough to integrate into a real wardrobe rather than live permanently on a shelf.

The promotional rollout backing the launch kicked off last month and has leaned hard into physical, real-world disruption. Beyond the NYC taxi stunt, teasers included a "Twizz City Night" takeover at a Portland Trail Blazers game and Los Angeles billboards in partnership with Spotify. The campaign carries the energy of an artist who understands that an album rollout in 2026 lives or dies in the physical world as much as the digital one.

ADL releases via Field Trip Recordings and Capitol Records, building on the momentum of Yeat's prior #1 Billboard 200 album LYFESTYLE. The box set is a pre-order now, shipping upon album release on March 27, exclusively through YEATOFFICIAL.COM. Pricing has not been disclosed. For a rapper whose last album debuted at the top of the charts, the move to make Nike a structural part of the album release — not just a brand endorsement — marks a meaningful shift in how music and sportswear can occupy the same cultural space.