Mackage outfits Croatia’s World Cup team with modular luxury workwear

Mackage is making Croatia’s off-field uniform look like a luxury workwear proposition, not a fan-shop exercise. The Montreal brand’s capsule for the Croatian national team stretches from technical outerwear and knitwear to polos, bottoms and the house’s first sneaker, then pushes the whole wardrobe into a global launch as the 2026 FIFA World Cup moves closer across the United States, Mexico and Canada.

The commercial logic is clear: a national-team outfit is no longer just about dressing players between matches, but about building a head-to-toe system that can live beyond the stadium. Mackage’s collection leans into that idea with modular details such as removable bibs and hoods, a more restrained take on tailoring, and a palette grounded in Croatia’s red, white and navy. It is the sort of construction-minded wardrobe that makes sense to readers who buy for function as much as polish.

The partnership was formalized when the Croatian Football Federation named Mackage the official sponsor and off-field outfitter of Croatia’s national team for the 2026 FIFA World Cup on November 20, 2025. HNS has said Croatia has won two World Cup medals in its last two appearances, a record that gives the team’s presentation real commercial weight as well as sporting significance. Marijan Kustić, the federation’s president, said the deal would help Croatia make an impression off the field in the luxury fashion space. Tanya Golešić, Mackage’s chief executive, framed the collaboration as personal, tied to her Croatian heritage.

The standout addition is the Luka sneaker, Mackage’s debut shoe and the piece that completes the capsule’s shift from outerwear label to broader lifestyle player. WWD reported that more sneaker launches will follow, which suggests the brand sees this as an entry point rather than a one-off souvenir. In an industry where teamwear is increasingly designed to sell well outside sport, that matters.

Mackage’s campaign film leans into national identity without drifting into costume. Luka Modrić, Ivan Perišić, Dominik Livaković, Andrej Kramarić, Joško Gvardiol, Josip Stanišić and Mario Pašalić appear in the project, shot inside a traditional Croatian football club with checkerboard floors and a Dalmatian dog as visual markers. Founded in Montreal in 1999, Mackage has long sold the language of protection through leather, wool and down. With Croatia, it is extending that language into modular team dressing, and into a business model where the off-field look has become almost as strategic as the kit itself.