37 new May launches for women, from Google Fitbit Air to Nike x Jacquemus

1. Google Fitbit Air

The screenless Fitbit Air is Google's smallest and most affordable tracker, and that alone makes it feel unusually giftable. At $99.99, it comes with a three-month Google Health Premium trial, week-long battery life, and the kind of low-profile design that suits someone who wants health data without smartwatch bulk.

2. Fitbit Air accessory bands

If she likes her tracker to read more like jewelry than gym gear, the accessory bands are the thoughtful follow-up. Google says they are sweatproof, wetproof and workout-ready, with retail availability from May 27, 2026, which gives the gift a more personal finish.

3. Nike Moon Shoe OG

This is the sneaker for the woman who loves a comeback with actual history behind it. Nike brought back its first running shoe at $105, keeping the nylon upper, leather accents and waffle sole intact, so it feels archival rather than overexposed.

4. Nike x Jacquemus Moon Shoe

Jacquemus turns the Moon Shoe into the fashion-forward version of the same story. Nike says this is the fourth footwear collaboration between the two, and at $180 it lands as the sharper, more directional gift for someone who likes her sneakers with a runway edge.

5. Brooks Ghost 18

The Ghost 18 is the rare running shoe that feels reassuring rather than flashy. Brooks updated it with nitrogen-infused foam and a more breathable engineered mesh upper, and at $150 it makes sense for the woman who wants one dependable shoe for running, walking and everything between.

6. Lululemon Perforated Define Jacket

The SLNSH Define Jacket is one of the clearest signs that performance wear is getting prettier without losing function. Priced at $188, it uses perforated zones and two-way zips, which makes it ideal for someone who wants her workout layer to look finished enough for coffee afterward.

7. Lululemon Lightweight Active High-Rise Short 3"

Shorts only feel gift-worthy when they look as considered as they feel, and this pair does. At $138, the high-rise fit and lightweight construction suit a woman who lives in warm-weather movement, from training to travel.

8. Lululemon Mesh Cutout Tank Top

This is the tank for someone who wants her activewear to have a little fashion point of view. The $98 price and mesh cutout detailing make it a smart warm-weather pick that still works as a true performance piece.

9. Lululemon Cinched Crossbody Bag Mini 3.5L

A small bag can feel surprisingly luxurious when it earns its keep, and this one does. At $118, the mini crossbody is the right gift for the woman who wants hands-free polish for errands, travel days or dinner out.

10. Lululemon Organic Cotton Barrel-Leg Pant Regular

Barrel-leg pants are still the easiest way to make comfort look intentional. Priced at $218, this organic cotton version is best for the woman who wants softness, structure and a silhouette that feels more considered than sweats.

11. Lululemon Utilitech Twill Mid-Rise Carpenter Pant

This is the utilitarian piece in the collection, and that makes it one of the more distinctive gifts in the lineup. At $218, it suits someone who likes her clothes to feel practical, modern and a little tougher than standard athleisure.

12. Lululemon Organic Cotton Transformable Crew

A transformable top is the sort of gift that feels clever without being fussy. At $218, the crew works for the woman who likes pieces that can shift with her day, from casual layering to a more styled finish.

13. Lululemon Mesh Panelled High-Rise Tight 28"

These tights are for the person who likes her leggings to look designed, not default. At $168, the mesh panels and high-rise fit give them enough shape and texture to feel special as a gift.

14. Lululemon Dual-Length Waterproof Jacket

This is the practical splurge in the SLNSH drop. At $368, the waterproof build and adaptable length make it a strong gift for someone who wants weather protection that still looks polished.

15. Tower 28 Makeup Bag

Tower 28’s makeup bag is the kind of small luxury that actually gets used every day. At $24, it is an easy gift for the woman who keeps her favorite lip glosses, concealer and SPF in constant rotation.

16. Tower 28 Swipe Serum Concealer

This is a sensible beauty gift because it feels useful rather than speculative. Priced at $24, the hydrating concealer fits Tower 28’s sensitive-skin positioning and works for someone who likes coverage that still looks like skin.

17. Tower 28 Everyday Base-ics Set

A ready-made routine is often the best present in beauty. The $50 set lets the recipient choose shades, which makes it feel more personal than a generic palette and easier to tailor.

18. Tower 28 SOS Rescue Spray

This is the polished, practical bottle that earns a place on a vanity or in a carry-on. At $28, it suits the woman who likes calming, straightforward formulas and a beauty shelf that does not feel overcomplicated.

19. Tower 28 SOS Recovery Cream

Barrier care has become its own quiet luxury, and this $24 cream fits neatly into that shift. It is a good gift for someone who prefers soothing formulas and wants skin care that behaves like a reset.

20. Tower 28 SunnyDays Tinted SPF 30

Tinted SPF is one of the smartest beauty gifts because it works harder than one category alone. At $32, SunnyDays suits the woman who wants coverage, sun protection and a fresh finish in one step.

21. Tower 28 MakeWaves Mascara

Mascara is a gift that gets used immediately, which is why it remains such a reliable beauty present. Tower 28’s MakeWaves formula is $20, making it the low-risk, high-return choice for someone who likes dependable length and lift.

22. Tower 28 SOS 3-Step Skincare Set

This is the neatest way to give someone a whole routine without overdoing it. At $64, the cleanser, toner and moisturizer set feels especially right for the woman who likes her skin care edited down to essentials.

23. Tower 28 LipSoftie Deluxe Gift Set

Lip gifts usually need curation to feel special, and this one has it. The LipSoftie Deluxe Gift Set is $118, which makes it a generous but still sensible present for anyone who treats lip care like part of her daily ritual.

24. HexClad The Everything Everywhere Bag

The name is playful, but the utility is serious. At $109, the recycled-fabric tote works for groceries, yoga gear or a beach day, so it suits the woman who wants one bag that can follow her through a whole weekend.

25. UGG Goldenstar Crackle Glide

This is a good gift for the woman who likes comfort with a texture story. UGG lists the Goldenstar Crackle Glide at $130, and the crackle leather plus cushy footbed give it enough polish to feel more styled than a standard sandal.

26. UGG Goldenstar Crackle Clog

Clogs have become a legitimate gift category again, and this one lands in the sweet spot. At $140, the swivel strap and crackle leather make it practical, but not plain.

27. UGG PeakMod Clog

PeakMod is the more sporty, all-gender clog in the mix, and at $100 it is a relatively restrained buy. It works best for someone who likes a chunkier shoe that still feels easy to wear every day.

28. UGG Heritage Utility Axoid Crackle

This is the strongest UGG pick for someone who wants utility to look deliberate. At $140, the mesh panels and Spider Rubber traction pods make it feel built for real life, not just for a lookbook.

29. Universal Standard The Great Linen Escape collection

Linen is one of the easiest ways to make a summer gift feel thoughtful, and this collection leans into that. Universal Standard’s stretch-linen pieces are designed for comfort and movement, with sizing from 00 to 40, which makes the gift feel inclusive and considered.

30. Athleta Dream Drape Mid Rise Pant

This is the pant for someone who wants softness without surrendering polish. At $89, it uses TENCEL Modal, pockets and a foldover waistband, so it moves cleanly from studio time to the rest of the day.

31. Athleta Dream Drape Mid Rise Crop Pant

The crop version keeps the same easy, drapey feel at $89. It is a smart gift for a woman who likes a mid-calf cut and wants something that can double as lounge wear or travel wear.

32. Athleta Dream Drape Tee

At $59, the Dream Drape Tee turns a simple staple into something a little more refined. The TENCEL Modal fabric gives it that soft, fluid feel that works for women who favor understatement over logos.

33. Athleta Dream Drape Tank

The $49 tank is the easiest entry point into the Dream Drape family. Its relaxed cowl neckline makes it polished enough for layering, which is exactly why it feels more gift-worthy than an ordinary workout top.

34. JanSport Good Latitude 22" Carry On

JanSport’s move into luggage is the surprise shift that makes this feel timely. The 22-inch carry-on is $205, and it suits the woman who wants travel gear that is sturdy, straightforward and a step up from the usual weekend bag.

35. JanSport Good Latitude Convertible Duffel

The convertible duffel is the flexible one in the line, priced at $125. It is ideal for someone who packs light but wants one bag that can move between gym days, overnights and long weekends.

36. JanSport Good Latitude Packing Cubes

Packing cubes are never the flashiest gift, which is why they tend to be so appreciated. At $40, this set is for the woman who loves a neatly packed suitcase and values a small upgrade that saves time every trip.

37. JanSport Good Latitude Toiletry Bag

This is the finishing touch that makes the whole travel story feel intentional. At $40, the toiletry bag is the practical gift she will keep using long after the trip, which is usually the clearest sign that a present was chosen well.