818 Tequila and Salt & Stone Launch Amber & Agave Body Care Line

Kendall Jenner's 818 Tequila is stepping into beauty, partnering with Salt & Stone on a limited-edition body care collection called Amber & Agave. The drop includes a $38 Mini Trio Set featuring a deodorant, body wash and body mist, as well as a $49 candle. The collection is available online at saltandstone.com starting March 26, with a wider drop on sephora.com beginning April 10.

The Amber & Agave fragrance is inspired by 818 Tequila Añejo, blending top notes of vetiver and añejo tequila with a heart of dark plum and agave, and a base of vanilla, amber and white musk. That scent architecture does something most celebrity body care collabs skip: it builds a direct sensory bridge between the source product and what ends up on your skin. The añejo reference isn't decorative shorthand; it's the structural spine of the whole collection.

Jenner said the concept came from a specific moment: "This collaboration was inspired by one of the best moments of any night out, the time spent getting ready with friends and mixing up cocktails. Salt & Stone and 818 both celebrate ritual and magical moments, and we are so excited to bring the brands together." She also pointed to shared values as the deciding factor in the partnership. "We love that they're a sustainable body care brand focused on natural, cruelty-free and ethically sourced ingredients, with an iconic, unisex and bold brand identity," Jenner told WWD.

Founded in Los Angeles in 2017 by Nima Jalali, Salt & Stone has built a following for its performance-driven, vegan and cruelty-free formulas paired with elevated scents. Salt & Stone is no stranger to big-name collaborations; the personal care brand partnered with Erewhon in 2024. For Jalali, the 818 project pushed the brand into new creative territory. He noted the brand was inspired by the distinctive qualities of tequila, layered with references to desert landscapes.

Advent International has signed a deal to acquire a majority stake in Salt & Stone. The terms have not yet been disclosed, but the deal follows Salt & Stone's strong fiscal performance in 2025, generating US$165 million in revenue; the brand grew double digits across its channels including Amazon, Sephora, and its own website. The Amber & Agave collaboration arrives as Salt & Stone transitions into its next chapter of growth, with potential streams including international expansion through Sephora Europe and British retail platform Space NK.

Timed to festival season, the launch will come to life at 818 Outpost, the brand's invite-only activation held during Coachella in Indio, Calif., on April 10. Now in its fourth year, the event has become a key platform for bringing the 818 brand to life, with each year built around a theme. This year draws on Googie architecture and Space Age retrofuturism. Presented by Cash App, partners include Postmates, Delilah by The h.wood Group, Snapchat, LaCroix, Blank Street, and Jenner-Kardashian family brands Lemme, Khloud, Update, Sprinter and Kylie Cosmetics, among others.

Amber & Agave will be sampled at 818's Coachella Outpost from April 10 through April 12, the only place to experience it in person at launch. At $38 for the trio, the price sits well within Salt & Stone's existing range and well below comparable festival-adjacent body care sets, making it the kind of gift that reads as considered without requiring a second thought about the price tag.