Andie's Target Collab Brings Inclusive Swimwear to Mass Audiences This Spring

The Copacabana One Piece is the $50 hero silhouette at the center of the Andie Collection for Target, a 49-style limited-edition debut that brings one of DTC swimwear's most celebrity-endorsed labels to the floors of 2,000 Target stores. The collaboration launched April 6 across Target locations nationwide, Target.com, and the Target app, putting Andie's fit-first swim silhouettes in front of a mass audience for the first time.

The full assortment spans 43 swim styles and six cover-up dresses, with 21 swim styles and one cover-up available exclusively online. Sizing runs XS to 3XL and includes extended long-torso fits, the kind of specification that has historically separated Andie from generic swim offerings at this price tier. Bikini separates start at $32, or $64 as a full set, and cover-up dresses retail for $42. To put the pricing in perspective: Andie's one-piece suits on its own direct channel generally cost more than $100.

The Copacabana One Piece draws from Andie's best-selling Amalfi silhouette, redesigned with updated back detailing and convertible straps. Every piece in the collaboration was created exclusively for Target; nothing in the 49-style lineup overlaps with what is available on Andie.com.

Founder and CEO Melanie Travis and her team spent 18 to 24 months developing the collection, with Andie handling all production and manufacturing before shipping to Target warehouses. The design process was a genuine back-and-forth: Travis brought initial concepts to the Target team, who reacted based on what had worked for their guests in the past. The result is a deliberately simplified aesthetic, stripping back the hardware and detailing characteristic of Andie's premium line to silhouettes Travis describes as resonating broadly. The fabrication reflects the accessible price point, too. The Target styles are made from a nylon spandex blend rather than the recycled nylon Andie uses for its own-channel products, though Travis maintained the material still performs at a high-end level.

"This collaboration with Target allows us to bring that approach to more women than ever, delivering thoughtfully designed swim at an accessible price point," Travis said.

The celebrity association is worth noting for context. Andie previously built sell-out collections with Demi Moore in 2022 and Mindy Kaling, both of whom brought significant attention to the brand's fit-first positioning. The Target partnership operates on a different logic entirely, trading exclusivity for scale. With 21 styles available only through e-commerce, the collection also gives Target's online shoppers access to a deeper selection than what hits the physical shelf, a detail worth knowing before assuming the in-store rack tells the whole story.