Bath & Body Works and Vera Bradley Team Up for a Limited Mother's Day Collection

Peach Blossom & Nectar is the fragrance Bath & Body Works built an entire Mother's Day collection around, and it arrives with a collaborator you might not have expected: Vera Bradley, the Indiana-based brand whose signature floral and paisley prints have lived on tote bags and quilted pouches for decades. The two brands announced their limited-edition partnership on March 20, with the collection hitting shelves March 23. Bath & Body Works Rewards members get a one-day head start, with exclusive early access to select Peach Blossom & Nectar items on March 22.

The collection spans 22 product forms across body care, home fragrance, home decor and accessories, priced from a $1.95 PocketBac to a $69.95 Eau de Parfum. Peach Blossom & Nectar leads the lineup with notes of peach nectar, golden freesia and sweet beechwood. The two additional fragrances, Pink Berry Burst (playful and fruity) and Blue Washed Sky (fresh and cozy), each come paired with a coordinating cosmetic bag created exclusively for the collection. Pink Berry Burst gets a pink bag that completes the look; Blue Washed Sky matches its own version.

The collectible accessories are where this collaboration earns its gifting credentials. The Peach Pedestal 3-wick candle holder, the Vera Bradley Peach Spray Sanitizer & Lip Holder and the Vera Bradley Peach Scent Control Nightlight Wallflowers fragrance plug all carry Vera Bradley's design language into Bath & Body Works' product world in a way that feels considered rather than slapped-on.

Kristie Lewis, executive vice president of merchandising at Bath & Body Works, described the approach as rooted in each brand's specific strengths: "Vera Bradley is known for color and pattern, and we're known for connecting with consumers through our trend-forward fragrance. Working closely with their team, we focused on bringing that spirit to life through scent and design. From the fragrance to the packaging, every detail was created to feel thoughtful, joyful and gift-ready for Mother's Day."

Barbara Bradley Baekgaard, co-founder of Vera Bradley, framed the partnership in terms of the brand's founding ethos. "From the very beginning, Vera Bradley was built around the idea of creating things that bring joy and connection into everyday life," she said. "This collaboration with Bath & Body Works brings that idea to life in a new way, blending fragrance, color and design into something that feels cheerful, uplifting and perfect for celebrating moms and the people who mean the most to us."

The price range is genuinely accessible for a collaboration with this much visual and sensory range. A $1.95 PocketBac makes a easy add-on to any gift, while the $69.95 Eau de Parfum positions the collection firmly in Mother's Day gifting territory where presentation matters as much as the product itself. The full assortment is limited-time, and no end date has been announced.