Bella Hadid's Jasmine Blues Fragrance Oil Makes a Luxe Spring Gift

Ôrəbella, Bella Hadid's fragrance label, launched Jasmine Blues on March 20 as the brand's sixth skin parfum and its first limited-edition release, priced at $100 for a 100-milliliter bottle.

The scent belongs to the white-floral category at its most wearable. Top notes of bergamot, jasmine, and blue lotus open bright and aquatic, softening through a heart of rose, clove blossom, and moss before settling into cedarwood, patchouli, balsam resin, and musk. The blue lotus-and-eucalyptus structure keeps the jasmine luminous rather than dense, positioning it well away from the heady, indolic quality that makes some white florals polarizing. Anyone who typically finds jasmine too heavy will find this version approachable. The reverse is also true: someone who specifically wants a rich, animalic jasmine anchoring a classic French florient will likely find Jasmine Blues too restrained. As a spring gift, the scent profile fits naturally at garden weddings, daytime occasions, and warm-weather brunches where a white floral needs to feel effortless rather than declarative.

The formula is where Ôrəbella consistently separates itself from the mainstream celebrity fragrance market. Jasmine Blues uses the brand's trademarked 'Ôrelixir base: a skin-conditioning blend of snow mushroom, camellia, almond, olive, jojoba, and shea oils. The fragrance and the skin-care phase sit in two distinct layers inside the bottle, a bi-phase construction activated by shaking before each wear. Without alcohol to accelerate evaporation, the jasmine unfolds gradually against the wearer's body chemistry rather than projecting and fading within an hour. Perfumer Clément Gavarry, who has developed all six Ôrəbella fragrances in collaboration with Firmenich and Robertet, built the composition around this slow, skin-close delivery. At $100 for 3.4 ounces, the price sits meaningfully below most oil-based niche fragrances, which typically run $180 to $250 for comparable volume.

The bottle arrives in Ôrəbella's signature geode silhouette, issued here in what the brand calls an ethereal shade of blue denim. The concept traces directly to Hadid's childhood: jasmine climbing the walls of her family home's garden, blue lotus blooming beside a pond. The brand describes the finished composition as "intimate yet luminous."

Availability follows a staged rollout. The fragrance launched on Ôrəbella's website on March 20 and opens on Ulta's website on April 5, online only. In-store Ulta Beauty locations across the United States will not carry the scent until August 2, which makes the April 5 window the most practical path for a gift that needs to land before summer. Jasmine Blues is offered in the 100-milliliter size only, consistent with its positioning as a collectible run, and the limited format means early access is the cleaner bet.