Bottega Veneta, Bella Hadid and Phlur launch lighter summer scents

Fragrance has become the beauty category to watch, growing 18 percent year over year, and the launches landing now all point in the same direction: lighter, closer-to-skin formats that feel easier to wear in heat and easier to give. This season’s standouts are Bottega Veneta Alta, Bella Hadid’s Ôrbella body and hair mists, Phlur’s Beach Skin body oil and Dolce&Gabbana’s latest Light Blue Pour Homme flanker.

Bottega Veneta Alta is the splurge piece in the mix, a 10-fragrance Eau de Parfum collection priced at $230 for 50 ml and $300 for 100 ml. The names, Always Now, Balliamo, Bare Morning, Crepuscolo, Moment After, Montebello, Night Sounds, Ricordami, Slow Rise and Velvet Steps, make the line feel more like a fragrance wardrobe than a single bottle, and the house’s Intrecciato duo concept pairs an Italian ingredient with one sourced internationally. If you are buying for someone who loves luxury objects as much as scent, this is the gift that lands hardest. It also has a clear lineage: Bottega Veneta’s fragrance line already includes cult-facing names like Colpo Di Sole and Come With Me.

Bella Hadid’s Ôrbella Body & Hair Perfume Mists are the most immediate gift pick, mostly because they are $39 and do not ask the wearer to commit to a heavy perfume mood. The alcohol-free, water-based mists use a dual-layer system of fragrance oils and botanical waters, and they come in Gardenia’s Whisper, Nectar Dew and Golden Brûlée. Hadid and Ôrbella celebrated the launch in Los Angeles on May 7, 2026, which only sharpened the sense that this is the buzzy, shareable beauty launch people will actually talk about.

Phlur’s Beach Skin Body Oil is the prettiest layer-and-go gift in the group at $45 for 4 oz. It is a silky shimmering oil infused with ceramide-rich floral oils and skin-mimicking lipids, scented with salty air, fresh coconut milk and bright bergamot, and it is designed to layer with Beach Skin Body Mist or any fragrance already on the dresser. That makes it ideal for the person who likes body care to do a little bit of the fragrance work too.

Dolce&Gabbana’s Light Blue Pour Homme Eau de Parfum, at $130, is the classic-with-a-twist option, with the matching Eau de Toilette at $112 on the brand’s current Light Blue page. The family has been refreshed with new Eaux de Parfum and Capri In Love additions, so the latest men’s flanker feels less like a dusty counter staple and more like a polished summer buy for the woman shopping for her partner, brother or best friend who still wants that Mediterranean freshness.

Taken together, these launches show where summer gifting is headed: scent that is lighter, layerable and close enough to skin to feel personal, but distinctive enough to become the present people remember.