Editors' favorite Prime Day deals for gifts, beauty, fashion and home

The smartest Prime Day gifts are the ones that look thoughtful in five seconds and still feel useful in August. Refinery29’s editors updated their picks at 7:18 a.m. on June 25, and Amazon says the four-day event runs through 11:59 p.m. PT on Friday, June 26, so this is the moment to grab the good stuff before the cart gets crowded.

Beauty gifts that read like a prestige splurge

Charlotte Tilbury being in Prime Day for the first time ever is the beauty headline to know here. Refinery29’s beauty team says some of the brand’s bestsellers are marked down by as much as 40 percent, which makes this the rare Amazon moment when a glossy lipstick or setting spray can feel like a genuinely grown-up gift instead of a random add-to-cart.

• For the friend who wants a facial effect without booking one, Medicube Salmon DNA PDRN Pink Vita Coating Sheet Masks are $14, down from $19.90. That is the kind of under-$20 beauty gift that looks far more indulgent than it is.

• For the woman who keeps lip balm in every tote, Laneige Lip Glowy Balm is $11.40, down from $19. It is the easiest low-commitment beauty gift on the list because nobody has to guess a shade or finish.

• For the summer-fragrance loyalist, Sol de Janeiro’s Limited Edition Hair & Body Perfume Mist Trio is $46.80, down from $70. If you want a gift that feels celebratory but still practical, this is the one.

• For the friend who treats whitening strips like a pre-event ritual, Crest 3D Whitestrips Professional Effects are $34.99, down from $45.99. It is not glamorous in the traditional sense, which is exactly why it is such a good gift.

Vacation gifts, hostess gifts and the upgrades people actually use

Refinery29’s editors describe this Prime Day run as a hunt for beauty go-tos and vacation must-haves, which is the right framing for summer gifting. Amazon is pushing deals across more than 35 categories, including travel, home and groceries, so the best gifts here are the ones that make packing, hosting or getting ready feel easier immediately.

• For the woman with wavy hair who refuses to pack a bulky styler, the Kitsch Plush Microfiber Hair Towel Wrap is $18.20, down from $29.99. It is the sort of small travel buy that quietly saves a blowout.

• For the chronically overpacked traveler, the Amazon Basics Small Packing Travel Organizer Cubes Set is $24. It is not sexy, but it is the gift that turns every suitcase into a calmer one.

• For the friend who turns her bath into a full evening plan, the Pristine Bamboo Bath Tray Caddy is $45.99, down from $79.99. That 43 percent cut makes it a much better hostess gift than another candle.

Fashion and tech for the woman who likes a visible upgrade

Amazon says Prime Day fashion is marked down by up to 40 percent and electronics by up to 30 percent, while Amazon Haul is offering fashion, home, beauty and electronics finds with hundreds of items for $3, under $5 and under $10. That is the lane for gifts that look fun, feel current and do not require a huge spend.

• For the beach-trip dresser who wants one easy shoe to toss in a weekender, mazeskin’s Women’s Memory Foam Comfortable Flat Thong Sandals are $9.48. At that price, they feel less like a fashion gamble and more like a packing decision.

• For the friend who still wants the earbuds that work on planes, at the gym and on every work call, AirPods Pro are $149, down from $249. That is the kind of visible upgrade people notice the minute they open the box.

Why this Prime Day still matters

Prime Day began on July 15, 2015, as a celebration of Prime members on Amazon’s 20th birthday, and it has only gotten bigger from there. Amazon says the 2025 event was its first four-day Prime Day, customers saved billions, and Prime members bought millions of Alexa-enabled devices, with the Ring Battery Doorbell and Fire TV Stick HD among the best sellers.

The scale helps explain why the sale keeps swallowing the internet: Amazon says independent sellers, most of them small and medium-sized businesses, make up more than 60 percent of sales in its store, and they sold more than 200 million items during the 2024 Prime Day event. Amazon also says Prime Day 2025 took place in 26 countries, including Ireland and Colombia for the first time, which is a big reason the markdowns now arrive with real global momentum.

If you do not want to scroll through thousands of deals, Amazon is leaning on Rufus, Alexa for Shopping, Interests, virtual try-on and deal alerts to narrow the field. That is useful, but the sharper edit is still the human one: the gifts that solve a summer problem immediately, whether that means prettier lips, a tidier carry-on, a better bath or a pair of sandals you would happily pack twice.