FRAME and Alexandra Leclerc launch Monaco-inspired limited-edition capsule

FRAME turned Alexandra Leclerc’s Monaco wardrobe into a 21-piece limited-edition capsule built for women who want polished summer dressing without another denim purchase. The brand’s site already lists 22 items, thanks to colorways and variants, with U.S. prices ranging from $78 for the Le Rocher Pet Bandana to $1,998 for The Alexandra Leather Trench.

The most giftable pieces are also the clearest style shortcuts. The leather trench suits the woman who treats outerwear as the whole look. The Monaco Mini Dress, priced at $398, is for the dinner reservation dresser who wants one sculpted piece to do the work. The Casino Top and Casino Capri, at $198 and $228, read as the smarter gift for someone who lives in matching sets and wants something easier than another stack of separates. The Leo jeans, at $248, and the Monte Carlo Sweatshirt and Sweatshort, at $145 and $145, give the capsule a more relaxed entry point for weekend wardrobes.

FRAME’s positioning makes the collaboration feel sharper than a typical celebrity drop. The company describes itself as a modern luxury brand that blends California ease with Paris sophistication, and that mix fits Leclerc’s image of Riviera dressing without turning the capsule into a costume. Leclerc said the partnership felt natural because FRAME pieces were already part of her everyday Monaco wardrobe, calling it “me at home.” That detail matters: the appeal here is not fantasy dressing, but clothes that already look lived in, just more polished.

The campaign was photographed by Robin Galiegue and directed by Vincent Catel, with Laëtitia Gimenez Adam credited as fashion editor and stylist, Laurie Zanoletti on hair, and Karim Rahman on makeup. Shot around Monaco, including Villa La Vigie and Pavyllon Monte-Carlo restaurant, the imagery anchors the collection in the same sunlit, high-gloss setting that inspired it. The Lucky Silk Scarf, Le Rocher Hat, and Le Rocher Pet Bandana extend the capsule into smaller gifts that still feel considered, especially for someone who prefers one detail over a head-to-toe statement.

The broader Leclerc fashion story is becoming its own lane. Charles Leclerc previously fronted a Ferrari Style capsule with Alexandra Saint Mleux in the campaign, and FRAME’s latest move keeps the family name visible in fashion’s crossovers. For now, the draw is simpler: a Monaco-coded wardrobe where the best gifts are the pieces that look as if they already belong to the recipient’s life.