Jimmy Choo's Paradise Cove Capsule Brings Coastal Chic to Spring Gifting

Jimmy Choo's Paradise Cove capsule collection arrived March 30 as the brand's most cinematically considered warm-weather edit in recent memory. Photographer Henrik Purienne shot the campaign on 16mm film along the Malibu coast, layering French Riviera nostalgia over sun-bleached California ease in a way that makes the accessories feel like souvenirs from a holiday you haven't taken yet.

Creative director Sandra Choi built the capsule around materials and motifs that carry emotional weight: raffia that catches the light, gingham that reads as pure summer, and a bow detail that threads through multiple silhouettes as a quiet house signature. Model Camille Chifflot wears the collection in the campaign as though she has never not been in it, moving through frames with the kind of unhurried ease that 16mm grain only amplifies.

The Liss sandal anchors the footwear story, a barely-there silhouette on a 35mm micro heel with gingham ankle ties that finish in a small bow. Choi borrowed the bow motif from vintage foulards knotted onto handbag handles, translating a throwback reference into something that feels genuinely fresh. The Livi wedge and pump carry the same detail, giving the shoe family coherence without uniformity.

The bag offerings make the strongest case for gifting. The Riviera Tote Mini, handwoven in raffia with fringe edges, crosses from beach to dinner without asking permission. The Callie Maxi receives a generous size update this season, growing from an evening statement into a proper day bag. Bon Bon and Cinch, both longtime house icons, return in raffia and gingham reworkings that put them squarely in the same vacation register as the rest of the capsule. Retro sunglasses with rounded frames close the edit.

As a gift for Mother's Day or a warm-weather occasion, Paradise Cove offers a range of entry points without diluting the collection's coastal coherence. The Liss sandal is an accessible starting point into the capsule's world; the Riviera Tote Mini's hand-woven construction justifies its position at the premium tier. Sandra Choi has long understood that the best summer accessories don't just look right in the sunshine; they carry the feeling of summer long after it is gone.