LONDONTOWN and Care Bears Team Up for a Joyful New Nail Collection

LONDONTOWN and Care Bears, the Cloudco Entertainment-owned franchise with nearly 45 years of pop-culture staying power, launched a limited-edition nail color and care capsule that translates childhood nostalgia into a grown-up manicure ritual.

At the center of the capsule are five lakur nail polish shades, each mapped to a specific Care Bear. BFF is a sheer pastel pink inspired by Cheer Bear; Beary Minty brings a mint green drawn from Wish Bear; Good Vibes Only offers a sheer pastel peach tied to Funshine Bear; Sweet Dreams delivers a lavender purple named for Sweet Dreams Bear; and Chasing Rainbows closes out the lineup in iridescent glitter. The sheer and pastel finishes do the heavy lifting here: forgiving for uneven application, flattering across skin tones, and capable of delivering a polished result in a single coat.

For gift-givers who want a ready-made bundle, the Bear Necessities Bag Set does the work: a branded pouch with charm, a full-size Lavender Illuminating Nail Concealer, Care Bears nail decals, a Glass Nail File in Wish Bear, and a Roll & Glow Cuticle Oil in Cotton Candy Cloud, a scent developed exclusively for this collaboration. The Beary Polished mini set, which packages all five lakur shades in smaller sizes, works as a lower-commitment option or a full-range sampler before investing in full bottles. Both are available through LONDONTOWN's website. Pricing for individual pieces and sets was not disclosed at launch.

"This collection is about reconnecting with joy through small, everyday moments," said Marina Dimentman, founder and chief executive officer of LondonTown. "Care Bears carries so much heart and translating that spirit into nail color and care felt like a natural, fun collaboration."

Robert Prinzo, head of global licensing at Cloudco Entertainment, cited the franchise's track record as the basis for the deal: "LondonTown is an ideal partner to bring Care Bears' nearly 45-year legacy of color and positivity into a premium beauty collaboration. Together, we created a playful, feel-good collection that we hope inspires self-expression across all generations."

The collaboration joins a licensed beauty category that has grown increasingly active, with franchises from The Devil Wears Prada to PEEPS producing limited-edition cosmetic drops in recent seasons. What distinguishes this pairing is the color logic: Care Bears' pastel, character-coded palette maps directly onto nail polish in a way that earns the IP connection rather than simply applying a logo to an unrelated product.