LoveShackFancy Sweetheart Perfume Is the Fruity Floral Gift for Spring 2026

A sparkling, fresh and fruity floral built around pink fruits and positive energy, Sweetheart opens with a burst of tart pink raspberry, lush pink currant, and tropical lychee, then lands on skin with a long-lasting fluffy peach. It's the kind of scent that smells like it costs more than it does, and the bottle makes that case before anyone even sprays it.

LoveShackFancy positions Sweetheart as the fragrance for "the ultimate girl's girl who can never have enough glitter, pink or fun" — a juicy blend of tart raspberry, lush pink currant, and fluffy peach musk, centered on celebrating positivity and what makes you shine. That framing tracks perfectly with the brand's established aesthetic, and the scent itself delivers on the brief.

The composition focuses on pink-hued fruits and soft musky woods, opening with a tart, sparkling medley of pink raspberry, pink rhubarb, lemonade, and lychee. In the heart, pink currant is joined by peony, cherry blossom, and lily-of-the-valley, adding a light floral character to the fruity core. Fragrantica, which catalogued the full note stack, rates it a floral fruity fragrance for women with a score of 3.86 out of 5 from early reviewers. The split in opinion is worth knowing: one Fragrantica user noted "I was not expecting this to smell as rosy as it does. I expected more peach and raspberry, but this has a very prominent jammy rose note" and compared it to Paris Hilton's recent release, Iconic, while another called it "exactly what I expected — sweet, fun, and girly" and described it as an easy reach for spring and summer at any age.

Early shoppers have been equally direct: "This perfume bottle is soo pretty!" one wrote. "I get so many compliments when I pull it out and the scent is so good. I love how girly the scent is. It just smells expensive. I love that it stays on for a long time too." Another described the fragrance as "juicy, sweet, and bright with a fun, unexpected vibe."

The bottle is the real gift proposition here. It references founder Rebecca Hessel Cohen's lifelong love of ribbons, with a sculptural glitter bow top that appears tied by hand, set on a pearlescent bottle decorated with the signature Baby Bow print. Once finished, the spray top is removable so the bottle can be upcycled as a bud vase — a detail that feels genuinely considered rather than performative, and makes this a gift that sticks around long after the last spritz.

Sweetheart is available in a 10 ml travel size for $32 or a full 75 ml Eau de Parfum for $125, sold at Sephora and the LoveShackFancy online store. At $125, it sits comfortably within the mainstream prestige fragrance range, where comparable fruity florals from brands like Coach and Tory Burch run $95 to $135 for similar sizes. The travel size at $32 is a smart entry point for anyone who wants to test longevity on their skin before committing. Both sizes make easy birthday or Mother's Day gifts, and the bottle guarantees the "oh, where did you get this?" moment the second it comes out of a bag.