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MAC, Khloé Kardashian and Erborian unveil giftable beauty launches

Chappell Roan’s Viva Glam and Khloé Kardashian’s XO Blue are the June launches with real gift power, while Erborian is the practical pick for skincare loyalists.

Natalie Brooks··4 min read
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MAC, Khloé Kardashian and Erborian unveil giftable beauty launches
Source: cosmeticsbusiness.com
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June’s best beauty gifts are the ones that feel like you got in on the conversation early. That is why MAC’s Chappell Roan collab lands so hard, why Khloé Kardashian’s new fragrance feels like an easy summer present, and why Erborian still makes the smartest “use it every day” beauty gift for the person who likes their skincare polished and efficient.

MAC x Chappell Roan is the gift with the loudest cultural pulse

If you want a present that reads current the second it is unwrapped, this is the one. MAC’s Viva Glam x Chappell Roan launch went live on June 11 with a limited-edition three-piece lip collection, and the collaboration carries the kind of built-in story people actually remember: VIVA GLAM has raised more than $540 million globally since 1994, has supported over 60 million people across 92 countries, and donates 100 percent of the selling price of Viva Glam lip products to causes focused on healthy futures and equal rights. MAC also said it would donate $300,000 to Roan’s nonprofit, the Midwest Princess Project, with partner organizations including the Ali Forney Center, TransLatin Coalition, the GLO Center and the Campaign for Southern Equality.

The three products are very giftable because they cover different comfort zones without feeling repetitive: a matte lipstick, a sheer-shine lipstick and a gloss. The names help sell the mood, too, from M·A·Cximal Silky Matte Viva Glam Lipstick in UnNatural Red Head at $25 to Viva Glam Lustreglass Sheer-Shine Lipstick in Roan of Arc at $27 and Viva Glam Lipglass Air Non-Sticky Gloss in Damnsel at $25. For the friend who loves a beauty object with a point of view, this is the rare celebrity collab that gives you both a conversation starter and a good deed in one box.

What makes this especially giftable is that the pricing does not feel inflated for the occasion. These sit right in the prestige lipstick lane, but the charity angle gives the purchase a little more emotional weight than a standard red or gloss ever could. If you are buying for someone who loves Chappell Roan, pop-culture beauty moments, or lip products with a collector’s feel, this is the launch to prioritize.

Khloé Kardashian’s XO Blue is the easy summer fragrance gift

Khloé Kardashian’s XO Blue is the kind of fragrance you give when you want the recipient to feel like she has been mentally transported somewhere warmer. It is Kardashian’s third fragrance, co-created with Luxe Brands and perfumer Clement Gavarry, and Ulta describes it as a beach-inspired scent that captures “vacation mode” with sun, ocean air and confidence. The brand frames it with lychee, bergamot, dewy magnolia, coconut and sheer woods, while Ulta’s listing highlights solar amber, magnolia petals and frangipani petals, which keeps the mood in that airy, sunlit lane rather than anything too sugary or heavy.

At $80 for 3.4 ounces, XO Blue sits in familiar prestige-fragrance territory, which is exactly why it works as a gift. It rolled out June 12 on the Ulta Beauty app, June 14 on Ulta.com and June 21 in Ulta stores, with UK and European distribution starting June 15 and June 22, so it has that sweet spot of feeling newly launched without being impossible to find. This is the one to buy for the woman who likes celebrity fragrance but still wants something wearable enough to reach for after vacation season ends.

Erborian is the quiet, practical gift for the skincare loyalist

Erborian is not the loudest name in this group, which is exactly why it still feels smart. The brand’s U.S. site leans into the Korean-beauty-meets-French-elegance pitch, and its core products are the kind of useful, multi-tasking formulas that make for excellent gifts when the recipient cares more about results than hype. The standout buys start at approachable prices too: CC Cream begins at $26, CC Red Correct begins at $26 and BB Cream begins at $26, which makes the line a much easier beauty gift than a lot of prestige skincare that starts to feel pricey fast.

For someone who deals with redness, the smartest choices are the newer Centella-focused formulas. Centella Red Serum is priced at $16 for the 10 ml size and $39 for 30 ml, and it is built to soothe and visibly reduce redness appearance; Centella Barrier Cream is $35 and is positioned as a barrier-strengthening, centella- and ceramide-rich cream. That makes the Erborian gift lane especially strong for the person who likes a calm, steady routine rather than a flashy one, or for anyone who appreciates travel-friendly skincare that still feels considered.

If MAC is the launch that gives you the strongest cultural currency and XO Blue is the one that feels most instantly summery, Erborian is the gift that keeps getting used. That is usually the smartest beauty present of all: the one that feels current on day one, then quietly earns its place on the vanity for months after.

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