Madame Gabriela Beauty Debuts on Nordstrom.com Offering Curated Gifts for Her

Madame Gabriela Beauty announced its launch on Nordstrom via The Folklore marketplace, bringing a signature collection of hydrating, buildable lipsticks formulated specifically for women 45+. The Dallas-based brand, founded in 2022 by Gabriela Navejas, positions itself as clean, non-toxic and designed to address mature and sensitive lips without sacrificing color or performance.

Gabriela Navejas built the line from a personal mission after caring for her mother, a breast cancer survivor. "When my mom was going through cancer treatment, I realized traditional lipsticks were full of ingredients her body didn't need while fighting for her life," said Gabriela. The founder says she "spent two years developing formulas that are gentle on sensitive, mature lips but don't compromise on color or performance." The launch was distributed in press materials datelined Dallas, TX on February 7 and February 10, 2026.

Product copy and the press materials describe the collection as powered by Manuka honey and free of key contaminants, using the brand's exact language: "Zero parabens, lead, hormone disruptors or heavy metals." Madame Gabriela markets the line as hydrating and buildable, aimed at restoring bold color and confidence for women 45+ while following the company's mission that "what we put ON our bodies matters as much as what we put IN them."

Retail distribution pushes the brand into larger marketplaces while preserving direct customer ties. The announcement notes availability on Nordstrom through The Folklore marketplace and lists additional retail placements including Free People, "Anthrolopogie" as spelled in the release, Moda Operandi, The Detox Market and the brand's own site. EINPresswire framed the Nordstrom placement as strategic, writing that the partnership "allows the company to maintain its direct-to-consumer relationships while gaining access to Nordstrom’s prestigious platform and customer base." The same release referred to Madame Gabriela as a four-year-old brand, consistent with its 2022 founding.

Operational details visible on the brand site include free-shipping messaging - "ENJOY FREE SHIPPING ON ORDERS OVER $50" - and social links to Instagram, Facebook, Pinterest and YouTube. Press distribution for the launch was syndicated across 24-7PressRelease, EINPresswire, XPR Media and outlets such as Enterprisenews and the Tennessean, with Postsouth noting that members of the USA TODAY Network staff were not involved in creating the released content. For media inquiries the announcement lists an email contact: letskiss@madamegabrielabeauty.com.

For gift hunters looking for a lipstick that prioritizes clean formulation for mature lips, Madame Gabriela’s placement on Nordstrom and other retail sites is a practical milestone: as Gabriela put it, "Nordstrom has always been synonymous with quality and trust. Being selected for their platform confirms that our commitment to clean ingredients and age-positive beauty resonates with women who refuse to compromise." The move places the founder’s mission-driven line alongside larger retailers and signals a widening market for age-conscious, non-toxic beauty.