Marc Jacobs Beauty returns with a colorful 72-piece makeup collection

Marc Jacobs Beauty has returned as a giftable nostalgia play: 72 pieces built around bright color, tactile finishes and packaging that looks meant to be displayed as much as used. For the fashion-obsessed recipient, this is the rare prestige beauty comeback that feels like an accessory, not just another relaunch.

The collection spans Drawn This Way Longwear Eyeliner, Born Star Eyeshadow, Flashes Mascara, Joystick Blush Stick, Heart On Lipstick, Legally Bronze Bronzer and Money Shot Highlighter Gel. Prices in the U.S. run from $26 to $42, which keeps the line in a sweet spot for gifting: polished enough to feel special, but not so expensive that a single piece becomes intimidating. The lipstick, blush stick and eyeliner are the clearest present candidates because they read as compact, collectible and immediate, the kind of beauty objects that make sense on a vanity tray or in a cocktail bag.

The new packaging is the biggest shift from the old Marc Jacobs Beauty formula. Instead of the earlier line’s sleek black design, the 2026 version leans into oversized, charm-like motifs tied to the brand’s fragrance identity: a daisy for complexion, a star for eye products and a heart for lips. That visual language does more than signal a return. It gives the collection a souvenir quality, which is exactly what makes it stronger as a gift than a standard celebrity-style reboot.

Coty has built the relaunch around a concept it calls Joyride Sensoriality, a frame that matches the assortment’s playful brief. Jean Holtzmann, Coty’s chief brands officer for prestige, cast it as a celebration of color and creativity, while Sephora’s Priya Venkatesh described it as one of the most anticipated relaunches in prestige beauty. Marc Jacobs has long treated beauty as a place for self-expression rather than rules, and this collection stays true to that idea with formulas meant to be layered, blended and worn from morning into night.

The comeback has real history behind it. Marc Jacobs Beauty first launched in 2013 with Kendo Brands, then disappeared at the end of 2021. Coty, which has held the Marc Jacobs fragrance license for more than two decades, announced plans in 2023 to bring the cosmetics line back after expanding its licensing agreement. The rollout began on MarcJacobs.com on May 28, then moved to the Sephora app on May 31 and Sephora.com in the U.S. and Canada on June 1, with travel retail set for JFK International Airport and Palma de Mallorca Airport in June and Sephora stores in the U.S., Canada, the U.K. and Australia on September 1. Against a broader backdrop that includes the reported $1 billion sale of the Marc Jacobs label to WHP Global and G-III Apparel Group, the beauty revival lands as one of the brand’s sharpest, most collectible statements.