Mejuri launches sculptural stainless-steel gifts priced under $170

Mejuri’s first stainless-steel capsule arrived Monday, June 23, with five pieces priced from $98 to $168 and sold in stores and on the brand’s website. For a gift that looks cleaner and more expensive than the price suggests, the new steel line is the sharpest move Mejuri has made in a while.

The collection is built around statement shapes, not delicate filler: three earrings, a bangle and a three-piece bangle set, including the Billie hoops, Gia drop earrings, Lulu Loop studs and Janis flexible bangles. The strongest picks for gifting are the pieces that read sculptural at a glance, especially the Gia drop earrings at $148 and the Janis flexible bangles at $168 for a set of three. Mejuri says the steel is surgical-grade, PVD-bonded stainless steel, and positions it as durable, waterproof, hypoallergenic and suited to everyday wear, which makes it an easier buy for someone who likes polished jewelry but does not want to baby it.

The brand’s leadership says the move was design-led, not a reaction to rising gold and silver prices, even if the market makes steel feel especially smart right now. That distinction matters. Mejuri built its reputation on 14-karat and 10-karat gold, sterling silver, gold vermeil, diamonds, titanium and platinum, so this capsule is not a wholesale reset. It is a calculated widening of the brand’s vocabulary, one that gives Mejuri room to make bigger, bolder pieces without pushing them into traditional fine-jewelry pricing.

That strategy also follows Mejuri’s earlier expansion of its Puzzle rings into sterling silver in March, a move aimed at giving shoppers more ways to mix metals and stack pieces. Founded in Toronto in 2013 and relaunched as a direct-to-consumer fine jewelry brand in 2015, Mejuri has long sold the idea of “fine jewelry for every day.” Steel pushes that promise into a more affordable lane, with a harder, sleeker finish that suits the customer who wants something modern, wearable and giftable without spending into precious-metal territory.