Off Season brings Formula 1 style to women’s polished athleisure

Formula 1 has found a more polished way into women’s wardrobes. Its first-ever capsule with Off Season went live April 23 through the official F1 Store and OffSeasonBrand.com, and it is built around five women’s styles that treat racing culture as fashion shorthand rather than souvenir-shop branding. The strongest pieces are the ones with shape: a sleeveless twist top, a cropped track jacket with corset-waist detailing, low-rise track shorts and a racer jersey. For anyone looking for Formula 1 gifting that feels considered instead of generic, this is the smarter lane.

The timing matters because Formula 1 is no longer speaking to a narrow audience. The series says its fanbase tops 827 million worldwide, and 42 percent are women, up from 37 percent in 2018. That growth helps explain why a women’s-first assortment makes sense now. Formula 1 has framed the collaboration as part of its push deeper into lifestyle, a way to create another touchpoint with fans away from the track. In gift terms, that gives the capsule collector appeal, not just team loyalty.

Off Season gives the partnership a fashion pedigree that standard motorsport merch usually lacks. The brand was founded by Kristin Juszczyk and Emma Grede, and it previously collaborated with the NFL, NBA and WNBA before moving into Formula 1. That sports background shows up in the details: bold graphics, circuit motifs and references to traditional driver overalls, all translated into pieces that can be worn with denim, tailoring or sneakers. The oversized graphic tee, knit muscle tee and printed square scarf widen the range, but the women’s edit is the clear centerpiece because it looks designed for actual wear, not just a grandstand photo.

Juszczyk has said the line was intended to capture Formula 1’s energy and precision while still centering femininity and individuality. Her own introduction to the sport underscores the crossover appeal. She will attend her first Grand Prix at Miami International Autodrome for the 2026 Miami Grand Prix, scheduled for May 1 to 3, the fifth running of the event. She has also pointed to Lewis Hamilton’s fashion presence and Lando Norris’s fan connection as part of what drew her deeper into the sport. In a season crowded with logo-heavy drops, this capsule stands out by making Formula 1 look sharper, rarer and far easier to wear.