Ulla Johnson Debuts Fragrance, Candles and Incense for Beauty Gifting

Ulla Johnson is turning her bohemian fashion world into a much easier gift buy. The designer’s first fragrance collection, Ulla, stretches from $55 Coral incense to $240 porcelain incense holders, with three eaux de parfums at $210 each and four candles at $135, giving shoppers a way into the brand at several price points without having to guess someone’s size.

The rollout gives the label a sharper beauty-and-home identity just as spring gifting heats up. Drift Rose, Baroque Garden and Adriatic Gold are the three scents in the debut, while Gold, Coral, Celadon and Cowrie make up the candle line. The collection is set to arrive at Ulla Johnson boutiques and at Violet Grey on April 28, and it feels more personal than apparel because each piece can stand alone as a present, from a host gift to a milestone keepsake. A candle is easy. The porcelain holder is the one you buy when the gift needs to feel considered.

The details are what move this beyond a simple celebrity-branded beauty launch. Johnson developed the fragrances with British perfumer Lyn Harris and Robertet, and the bottles were inspired by 19th-century Chinese snuff bottles. Jonathan Yamakami designed the porcelain caps, while the candle vessels and incense holder were handcrafted. Johnson has said the line draws on her love of the natural world, scent, artisanal gesture and memory, and that mix shows in the range of objects, from the accessible incense to the more sculptural holder. For a friend who already buys fashion from Ulla Johnson, the $210 eaux de parfums are the obvious step up. For a design-minded mother-in-law or an especially polished hostess, the $240 incense holder reads like a collectible.

The launch has been building for months. Johnson first teased it at her Fall 2026 New York Fashion Week show, where the set and samples foreshadowed the beauty expansion, and she said the organic shapes on the runway were inspired by the fragrance and candle objects to come. She has said the category mattered because the brand is about emotion, exploration, discovery and being transported, and chief executive Thibaut Perrin-Faivre has pointed to the brand’s cult following and timing from an awareness standpoint.

Johnson founded her namesake label in Manhattan in 1999, after graduating from university, and the move into scent arrives about 25 years later, with broader growth on the horizon as the company also focuses on international expansion. A launch dinner at the Los Angeles flagship on April 16 drew Olivia Wilde, Mandy Moore, January Jones, Ginnifer Goodwin, Josh Dallas, Lake Bell, Kelsey Plum, Maggie Kang, Petra Flannery, Erica Cloud, Eileen Foliente, Jared Eng, Brigette Romanek, Mara Brock Akil, Robin Black and Susan Orlean, a guest list that suggests the brand already understands how to make fragrance feel like part of a larger social ritual.