Best Easter Eggs for 2026, Taste-Tested by the Experts

The results are in, and the most comprehensive Easter egg taste test ever conducted in the UK has a clear winner: a £10 dark chocolate egg from a supermarket shelf. The Good Housekeeping Institute's 2026 Easter Taste Test covered 226 products in total, including around 102 to 104 chocolate Easter eggs tested blind across milk, white, blonde, dark, free-from and vegan categories. Testers physically blow-torched brand identifiers off packaging to eliminate bias, then scored each egg out of 100 across four criteria: appearance, aroma, texture and flavour. As Good Housekeeping put it: "Even under tough blind test conditions, our trusted grocers held their own against the biggest heritage brands."

Separately, IndyBest tester Alice Reynolds sampled 35 eggs across the price spectrum, from budget supermarket finds to artisan showstoppers, and arrived at a different top pick entirely. Together, these two verdicts give a thorough picture of what is genuinely worth buying this Easter.

Here are the best Easter eggs for 2026, ranked.

1. Sainsbury's Taste the Difference Extra Large the Mint One Belgian Dark Chocolate 230g (£10)

The highest-scoring product in the entire Good Housekeeping Institute 2026 test, full stop. With 89 out of 100 points, this £10 egg outperformed every premium brand in the blind tasting, including Hotel Chocolat and Lindt. Good Housekeeping described it plainly: "This dark chocolate supermarket egg was our highest-scoring product overall for Easter 2026. The classic combination won testers over with its mint-choc-chip aroma and polished presentation. Bright, vibrant mint complements the rich, complex dark chocolate, whilst crunchy pieces add a satisfying texture." At £10 for 230g of Belgian dark chocolate, the value-to-quality ratio here is hard to argue with. This is the egg to buy if you want to serve something genuinely impressive without spending on a heritage brand name.

2. Chococo 'A-Maize-ing' Milk Chocolate Easter Egg with Salted Corn

IndyBest's Alice Reynolds named this artisan egg her top pick for 2026 after working through 35 candidates. "After eating many, many chocolate eggs, the Chococo 'a-maize-ing' milk chocolate Easter egg with salted corn came up top for me as the best Easter for 2026," she wrote. "The sweetness is perfectly balanced and the texture hit from the corn is one that I would never have thought would work so well." The chocolate is crafted from responsibly sourced Peruvian cocoa mass and finished with Italian chocolate, and the quality shows from the first snap. Presentation is gift-worthy: a prism-effect decoration across the shell gives it a genuinely luxurious look. The only minor criticism is some unnecessary inner plastic packaging, though it does nothing to diminish what is, in IndyBest's words, "a sophisticated and deeply satisfying" egg. If you are buying for someone who considers themselves a chocolate person, this is the one.

3. Lindt Gold Bunny Milk Chocolate Easter Egg 250g

Scoring 86 out of 100, the Lindt Gold Bunny earned the title of best milk chocolate Easter egg in the Good Housekeeping Institute test, making it the runner-up overall by score. This year's version blends smooth Lindt milk chocolate with crunchy biscuit pieces, a detail that genuinely elevates it. As the Independent noted: "Lindt chocolate can sometimes be overly sweet, but the biscuit pieces help to lift the overall flavour profile. The result is a more balanced, satisfying bite that feels a little less cloying and far more interesting." Shaped as a classic Easter rabbit, it reads as a considered gift rather than a supermarket grab. The Independent placed it at £6, which, if accurate, makes it exceptional value for a branded 250g egg. Note: one source listed the price with an obvious typographical error; verify the shelf price before purchasing, but expect it to sit in the affordable range.

4. Waitrose No.1 Almond Croissant Egg 275g

This egg won the best blonde Easter egg category in the Good Housekeeping Institute test and has been the viral Easter product of the 2026 season, generating consistent buzz across food coverage. At 275g, the almond croissant flavour profile is a clever departure from standard milk or dark options, and the Waitrose No.1 range consistently performs at a quality level above its price point. IndyBest also called it out as a notable pick independently of the GH results, which is the kind of double endorsement worth paying attention to. Waitrose was also named Best Supermarket for Easter 2026 overall by Good Housekeeping, based on strong performances across Easter eggs, meat centrepieces, hot cross buns and Easter cakes. This egg is a significant part of why.

5. Cocoa Loco Lemon Drizzle Egg 225g

Good Housekeeping's white chocolate champion for 2026. Lemon drizzle as a flavour direction in Easter chocolate is smart: white chocolate's sweetness finds a natural counterbalance in citrus, and 225g is a comfortable size that sits between token gift and generous share. Cocoa Loco is an independent brand, so this result is another indicator that the blind tasting genuinely levelled the playing field between artisan producers and supermarket own-label. If you have a white chocolate lover to buy for, this is the pick the experts have validated.

6. Kit Kat Salted Caramel Flavour Chocolate Easter Egg 379g

Scoring 77 out of 100, the Kit Kat Salted Caramel egg was the standout from Nestlé's four new Easter egg launches for 2026 and the clear favourite among Good Housekeeping testers across that range. At 379g it is one of the larger eggs in this list, which matters if you are buying for a family or want something that feels substantial. Good Housekeeping described it as having "a thin, marbled milk chocolate shell" incorporating Kit Kat's iconic crisp wafer and salted caramel, delivering "a sweet yet balanced, malty bite." The 77/100 score puts it solidly in recommended territory, though well behind the Sainsbury's and Lindt top two. The value at this weight will likely be competitive, making it a sound choice for a crowd-pleasing Easter gift that does not feel generic.

7. Asda Exceptional Pistachio and Himalayan Salt White Chocolate Egg

IndyBest included this egg in Alice Reynolds' curated selection, and the flavour combination alone earns it a place on this list. Pistachio and Himalayan salt in white chocolate is a more sophisticated flavour proposition than most supermarket Easter eggs attempt, and Asda's Exceptional range has a track record of punching above its price point. No score from the GH blind test is attributed to this egg in the available results, but IndyBest's inclusion signals it is worth seeking out, particularly for anyone who finds standard milk or dark chocolate options too predictable.

A word on how these tests were conducted: Good Housekeeping's methodology is more rigorous than most. Testers literally used a blowtorch to remove branding from packaging before scoring, eliminating any halo effect from recognisable names. Every egg was assessed on all components, including any included truffles, sweets and hidden extras. The 226-product scope, which also covered hot cross buns, Easter Sunday mains and a newly introduced Easter cake category, makes this the most wide-ranging independent Easter food test available in the UK this year.

At the supermarket level, Waitrose took the overall Best Supermarket for Easter 2026 title from Good Housekeeping, with Aldi named runner-up. That Aldi made the top two while Waitrose won overall is itself useful information: you do not need to spend at the premium end to eat well at Easter this year.