ReFa Spring Campaign A Bouquet of Hearts Promotes White Day Housewarming Gifts

ReFa, the beauty brand from MTG Co., Ltd. (headquartered in Nagoya, Aichi), launched SPRING CAMPAIGN 2026, A BOUQUET OF HEARTS, running February 25, 2026 through April 14, 2026. The campaign is split into two phases so shoppers can target White Day gratitude or the broader new‑life gifting season tied to milestones like moves and new homes.

Phase 1 operates February 25 (Wednesday) through March 14 (Saturday) and is explicitly framed around White Day. Phase 2 runs March 1 (Sunday) through April 14 (Tuesday) and targets the new‑life season. That creates an overlap window from March 1 through March 14 when both Phase 1 and Phase 2 are active, which is the clearest moment to buy a present that covers both returning White Day feelings and celebrating a new chapter.

The campaign leans fully into floral and radiance imagery. Phase 1 carries the headline "A BOUQUET OF HEARTS ~ A Bouquet of Hearts, Just for You ~" and the release includes the lines: "Return your feelings on White Day. Load your overflowing gratitude onto ReFa's radiance. Feelings bundled like a bouquet, Delivering happiness that blooms in the heart, For both giver and recipient alike." Phase 2 appears as "A BOUQUET OF HEARTS ~ A Bouquet of Cheers, Just for You ~" with these campaign lines: "For the start of a new season and new days. Wishing your smile will shine even brighter, with heartfelt wishes. With ReFa's radiance, bundling feelings like a bouquet, Sending heartfelt cheers to those working hard toward their goals. May your future, about to bloom, blossom beautifully."

Availability is phased by retail channel. Phase 1 is offered through the MTG Online Shop, major department stores nationwide (\), and B happy (an EC site for salon customers). Phase 2 is offered through the MTG Online Shop, home appliance retail stores nationwide (\), and B happy (an EC site for salon customers). The release cautions that "Campaign content, available products, and wrapping services vary by store." A Special Feature named "Ribbon Wrapping Service" is listed as part of the campaign.

If you are buying a housewarming present, the campaign timing is practical. Use the March 1–14 overlap to pick up a ReFa purchase that serves both as a White Day return gift and a new‑home congratulation; buy from MTG Online Shop if you need the brand channel, or from home appliance retail stores nationwide (\) during Phase 2 if you prefer in-person shopping with possible wrapping. B happy remains an option for salon customers across both phases.

The release does not provide pricing, product SKUs, a list of specific department or home appliance stores, or whether Ribbon Wrapping Service carries a fee or is available online. Plan purchases around the Feb 25–Apr 14 campaign window, treat March 1–14 as the sweet spot for dual-purpose gifts, and confirm product availability and wrapping terms with the retailer before you buy.