Casablanca and Ladurée launch luxury macarons and ready-to-wear capsule

Casablanca and Ladurée turned dessert into a proper luxury gift, with a collaboration that pairs pomelo-mint macarons and other sweets with a capsule of ready-to-wear and accessories. It launched May 28 and runs through Sept. 1, which gives the whole project the kind of short, giftable window that makes it feel more special than a standard seasonal menu.

The strongest move is the packaging and the price ladder. A single Casablanca-logo macaron costs 2.90 euros, while a limited-edition dozen in a gift box is 39 euros at Ladurée stores worldwide. That is the sweet spot for a hostess gift, a client thank-you or the person who already has everything but still notices a beautiful box. The box matters here because the branding is not shy: the collaboration folds in both names, laurels and pomelos, so it reads as a collector’s object before anyone even opens it.

The pastry lineup goes well beyond macarons, which helps this feel like a considered gift rather than a one-note launch. There is a baklava tartlet, ice cream and an Eugénie chocolate-covered shortbread creation, all built around the same summer-friendly palette of freshness, bitterness and sweetness. Ladurée executive pastry chef Julien Alvarez said the pomelo-mint idea came from Charaf Tajer after a trip to Japan, and that detail gives the whole collection a more precise point of view than the usual celebrity dessert tie-in.

On the fashion side, the entry point is 175 euros for a silk scarf, with silk shirts priced up to 875 euros. That range makes the capsule useful for different kinds of recipients: the scarf is the cleanest pick for a style-conscious friend, while the silk shirt is the one for a high-value client or a fashion obsessive who will recognize the Casablanca signature immediately. The printed silk pieces, including a pastel landscape with a château labeled Ladurée, carry the kind of visual wit that makes a gift feel personal without needing monogramming.

Charaf Tajer framed the collaboration as a nod to Ladurée as a Paris institution tied to celebrations and gifting, and that is exactly why it works. Casablanca’s own Spring-Summer 2026 collection, titled “For the Love of House,” has already leaned into music, travel and lifestyle storytelling, and this drop extends that language into something easier to hand over at lunch or send across town. With Farida Khelfa, cake artist Sophia Stoltz, Asako Sato and Noah Hanes in the campaign, the project looks polished enough to justify the premium, and approachable enough to buy twice.