Collanine Colorate brings colorful Italian jewelry to Gigi Hadid stores

Collanine Colorate’s U.S. debut is built for impulse gifting and summer wardrobes: the Italian jewelry label opened a short pop-up at Gigi Hadid’s Guest in Residence store in Los Angeles on May 21, and the New York stop follows from May 27 to 29. For shoppers who want something lighter than fine jewelry but more distinctive than a souvenir, the timing and the setting do a lot of the work.

Founded in 2020 by Lorenzo Franchini and Giacomo Giovagnoli, Collanine Colorate makes handmade pieces in Italy using semiprecious stones, freshwater pearls, shells and glass beads. The brand’s stated goal is simple and appealing: bring color and lightheartedness to everyday life. That makes its jewelry unusually easy to gift. It has the polish of a luxury accessory, but the materials keep it from feeling precious in the fragile, untouchable sense.

The standout is still the original colorful necklace, the glass-bead style the brand traces back to 2020. Collanine Colorate says the piece has become a recurring must-have and that it does not fade over time, which is exactly what makes it feel like the smartest buy here. This is the one I would give to the friend who stacks bracelets, wears bright nail polish year-round and treats accessories like punctuation. It is also the version most likely to read as a summer keepsake rather than a trend-only trinket.

The pearl- and seashell-detailed pieces have a different personality. They feel softer, more coastal and more hostess-friendly, the kind of jewelry that works with linen, bare shoulders and a last-minute dinner invitation. If the beaded necklace is the happy maximalist option, the shell and pearl designs are the quieter gift for someone who likes color but still leans refined.

Collanine Colorate’s visibility in Italy helps explain why the brand is suddenly showing up in Los Angeles and New York. Angelina Mango wore the iconic multicolor necklace onstage at the Sanremo 2024 finale, where she won with “La noia,” and the label was also part of the “La Noioteca” activation tied to that moment. It is the sort of pop-cultural proof that makes a small label feel ready for a bigger audience.

The Guest in Residence pairing makes sense too. Gigi Hadid launched the knitwear brand in 2022 around the idea of “future heirlooms,” and its retail footprint now includes 21 Bond Street in NoHo, which opened in October 2023, plus a Beverly Hills store at 433 North Beverly Drive. Collanine Colorate fits that world neatly: playful, made in Italy and easy to imagine becoming the piece someone wears all summer, then keeps reaching for long after.