Coutr.com launches 1-on-1 live shopping concierge for luxury brands via Microsoft-backed GetBee

Coutr launched a 1-on-1 live shopping concierge service on February 19, 2026, using GetBee's live video commerce technology, which is backed by Microsoft. The move stitches a direct, real-time channel into Coutr's existing AI-powered marketplace that carries luxury fashion brands.

Coutr is positioning the new concierge as a personalized bridge between high-end labels and individual buyers. The company, which describes its platform as AI-driven, will use GetBee's video tools to connect a shopper with a live concierge for one-on-one sessions that demonstrate pieces and answer questions in real time. That combination of Coutr's algorithmic recommendations and GetBee's live video creates a service tailored to solitary purchase moments rather than broad broadcast commerce.

For luxury gift buyers, whether sourcing a push present, marking an anniversary milestone, or arranging an elevated birthday surprise, the value lies in presentation and specificity. A one-on-one video appointment on Coutr lets a concierge show material details, fit and finish, and styling options up close while the platform's AI surfaces items that match previous searches and sizing signals. Those are the exact dynamics that turn a transactional purchase into a considered gift.

GetBee's status as Microsoft-backed technology gives the launch an industry signal. Microsoft backing frames GetBee as a serious infrastructure play for real-time retail interactions, and Coutr's February 19 rollout places the marketplace among early adopters of enterprise-grade live commerce. For brands that sell on Coutr, the partnership offers a new distribution touchpoint that emphasizes guided discovery and conversion at the individual level.

The service went live on February 19, 2026, and will be available through Coutr's platform to shoppers browsing its roster of luxury brands. For anyone who values ceremony in giving, the new concierge service makes intentional presentation measurable: a scheduled live session, an expert-led close-up of a single object, and AI-suggested companions to complete the gesture. Expect brands and buyers using Coutr and GetBee to refine that choreography over the coming months as one-on-one live commerce becomes a standard for high-end gifting.