Delugs opens first international watch-strap boutique in Hong Kong

Delugs opened its first international watch-strap boutique in Hong Kong on 27 June 2026, putting the Singapore brand on Pedder Street in Central Building at Shop 106B, 1st Floor, 1–3 Pedder Street. The company calls the store the world’s first strap-dedicated boutique to go international, and it has dressed the room like a collector’s shrine, with a Strap Wall showing 511 pairs of straps.

That scale matters for gifting. Delugs was founded in 2018 by Kenneth Kuan and Chia Pei Qi as an online retailer focused on premium watch straps, so the Hong Kong opening moves the brand from a digital niche into a physical, appointment-driven space for people who already own the watch and want the better gift: the strap that makes it feel new again. The store is framed as both a retail outpost and a community space, which fits a city that has long treated luxury shopping as something to experience, not just transact.

The same logic is showing up a few blocks and a few categories over. The Floral Atelier has unveiled its first Hong Kong flagship as a two-storey immersive floral destination, turning bouquets into a more theatrical form of present-buying. The brand says it operates in Hong Kong and Singapore and specializes in luxury floral arrangements, event design and styling, luxury weddings and VIP gifting. It has also leaned hard into its return to the city, describing itself as Singapore’s most celebrated name in floral design and noting a Tatler Best Florist nod. For the person who wants a gift to feel considered before it is even unwrapped, this is the sort of place that does the heavy lifting.

The jewelry case is getting its own collectible logic. Chopard’s Happy Diamonds universe is built around moving diamonds between two sapphire crystals, and the Happy Fish pendant extends that playful code with ethical white gold, diamonds and sapphire. The piece is priced at US$8,840 and listed in very limited quantities, which gives it the kind of scarcity that makes a gift feel less like a purchase and more like a find. Chopard has also tied the Happy Fish concept to ocean conservation and marine biodiversity messaging, adding a cause-linked layer to the sparkle.

Montblanc’s StarWalker Extreme collection lands in the same lane of giftable distinction, but with a different audience in mind: the person who still wants something useful. The line is presented as a reinterpretation of the StarWalker legacy, borrowing the bold look of the Extreme leather line and extending it across ballpoints, fineliners and cufflinks. It is a neat answer to the recurring men’s-gift problem in luxury: give him something he will actually use, but make it engineered, branded and substantial enough to feel like an event.