Drake’s Better World Fragrance House launches Cloudar, a luxury scent at Ulta Beauty

Drake’s Better World Fragrance House has moved Cloudar straight into status-gift territory: a $152 eau de parfum that feels built for the person who wants the celebrity name, the prestige price and a bottle that looks worthy of display. The scent arrived on the brand’s website before its exclusive Ulta Beauty rollout on June 7, which makes it less like a routine fragrance drop and more like a collectible beauty purchase.

Cloudar’s formula leans modern and polished rather than sugary or loud. It blends tonka bean, atlas cedar, Haitian vetiver, clary sage, jasmine sambac, lily of the valley, crystallized ginger, Nashi pear and mandarin, a mix that gives it enough warmth and freshness to work as an everyday signature or a dress-up scent. At this price, it sits squarely in prestige fragrance territory, which is exactly why it works as a gift: it feels considered, not impulsive.

The price ladder helps, too. The 3.4-ounce bottle is $152, while a 1-ounce bottle is $84 and a travel spray is $38, giving buyers three clean entry points depending on how extravagant they want to be. That range makes Cloudar especially useful for birthdays, holidays and thank-you gifts, because it can read as a main present or a smaller luxury add-on without losing the sense that you spent real money on something polished.

Cloudar is also the latest step in a longer shift for Better World Fragrance House. Drake’s fragrance business started with candles like Carby Musk, Sweeter Tings, Muskoka, Williamsburg Sleepover, Good Thoughts and Winter Warmth, then moved into fragrance oil before expanding into eau de parfum. Summer Mink, released on April 25, 2025, was the brand’s first eau de parfum, so Cloudar now extends that move from home fragrance into personal fragrance in a more high-end way.

That matters for Ulta Beauty, which has been broadening its fragrance and wellness assortment and continues to treat scent as a growth category. Parlux, which manages Better World Fragrance House, says its partnership with Drake is driven by innovation, quality and design, and the brand’s own “Better Promise” is to offer a premium product at an affordable price. Cloudar lands right in the middle of that tension: expensive enough to feel special, recognizable enough to feel current, and giftable enough to justify the splurge.