Fragrance Foundation Awards spotlight luxury gifting power and prestige beauty
L’Oréal won eight awards, but the bottles that matter most for gifters are Miutine, Extradose, Paradigme and YSL’s $330 Muse.

L’Oréal won eight awards at the 2026 Fragrance Foundation Awards, and Miu Miu, Valentino, Prada and Yves Saint Laurent all came out strong at the David H. Koch Theater at Lincoln Center, where more than 1,000 people gathered for the industry's biggest annual celebration of creative achievement in American fragrance. Nordstrom, Inc. took the Hall of Fame honor in its 125th anniversary year, and Honorine Blanc of dsm-firmenich received Lifetime Achievement Perfumer.
Miutine, Miu Miu Beauty’s $172, 100 mL eau de parfum, won Fragrance of the Year - Women’s Prestige and Media Campaign of the Year. It is built around a fruity-gourmand chypre, with wild strawberry, brown sugar, citrus, a floral heart and oakmoss, and it was created by Dominique Ropion.
Valentino Beauty’s Born in Roma Donna Extradose is $205 for 100 mL, up from $180 for the core Donna Born in Roma Eau de Parfum. The high-concentration formula layers cassis, rhum and vanilla, and it won Fragrance of the Year - Women’s Luxury and Consumer Choice - Luxury & Prestige. Prada Beauty’s Paradigme, at $165 for 3.3 oz, is the cleaner choice for a man who prefers modern restraint, with ambery woods, bourbon geranium and bergamot in a refillable bottle that looks as sharp as it smells.

Yves Saint Laurent’s Le Vestiaire des Parfums Muse is $330 for 35 mL, a woody-amber fragrance built around an ink accord and one of the night’s prestige titles, Perfume Extraordinaire of the Year. L’Oréal’s Luxe Division is the worldwide leader in luxury beauty, with 30 iconic brands and a lead in fragrance, makeup and skincare, and this year’s winners also included Rare Beauty Eau de Parfum, Tom Ford Oud Voyager, Billie Eilish Your Turn and NEST New York’s White Lotus, Cucumber & White Sage across luxury, prestige, popular, indie and candle-home categories.
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