Gemmyo doubles down on French-made bespoke rings, eyes Canada and South Korea

A bespoke ring is only as good as the hand that makes it, and Gemmyo is leaning hard into that idea as it marks 15 years in business. The French jeweler, founded in 2011 by Pauline Laigneau and Charif Debs after their own frustrating engagement-ring search in Paris, has built its name on made-to-order pieces from French ateliers, a pitch that feels especially persuasive for an engagement, an anniversary or a once-in-a-decade gift.

The latest move is industrial, not decorative. In January 2026, Gemmyo took a stake in Callistorea, its longtime workshop in Nice, to secure production capacity and tighten quality control as skilled artisanal capacity in France gets harder to find. Callistorea has been making jewelry for 40 years, employs about 30 artisans and carries the Responsible Jewellery Council certification, the Joaillerie de France label and the Entreprise du Patrimoine Vivant designation. For a buyer spending serious money on a ring, that matters: the romance only lands if the craftsmanship is real.

Gemmyo is also using Japan as a launchpad for its next phase abroad. The company opened a permanent Tokyo boutique in late 2024 after a six-month residency, and that store generated about €2 million in sales in its first year. Canada and South Korea are now next on the map, a sign that Gemmyo thinks its mix of French production and made-to-order design travels well outside Paris. Sales outside France account for about 20% of the business, while France still makes up roughly 80%.

At home, the retail footprint has been deepening alongside the brand story. Gemmyo opened a new flagship at 74 rue de Seine in Saint-Germain-des-Prés in May 2025, replacing its earlier address on the same street, and said it aims to reach €100 million in annual revenue within five years. In February 2025, Laigneau and Debs increased their ownership to 80% of the capital, a neat way to keep control while the company scales. A 2025 profile put Gemmyo at 75 employees and 10 boutiques, with digital accounting for half of revenue, while more recent figures split the business roughly 40% online, 40% in stores and the rest through a phygital mix.

That is what makes Gemmyo newly relevant to affluent gift buyers: it is not selling jewelry as inventory, but as a commissioned object with a French-making story behind it. For a ring meant to mark a vow, a promotion or a major anniversary, provenance is the gift.