Ginori 1735 brings collectible porcelain style to Ritz-Carlton yacht Evrima
Ginori 1735 moved its Il Viaggio di Nettuno world aboard Evrima, turning three outdoor spaces into a collectible porcelain setting in the Mediterranean.
Ginori 1735 has pushed its porcelain story off the table and onto the water, bringing the first Ginori Terrace at sea aboard The Ritz-Carlton Yacht Collection’s Evrima. The debut, unveiled on May 13, reworks three outdoor spaces on the yacht and begins in the Mediterranean, a fitting backdrop for a brand built on coastal color, classical references and refined entertaining.
The setting matters. Evrima, the collection’s first yacht, debuted in October 2022 and carries 149 suites, each with a private terrace, along with five restaurants and six lounges. Its name comes from a Greek word meaning discovery, which makes the partnership feel less like a brand exercise than a natural extension of the ship itself. Ginori 1735 CEO Mehdi Benabadji has said hospitality is a natural growth area for the house, and this collaboration makes that ambition visible in a way that design-minded travelers can actually step into.
The new Ginori Terrace layers custom outdoor textiles, décor and signature cocktail offerings across interconnected spaces, with color stories built around striped and solid interpretations. One area, the Pool House on Deck 5, is dressed in Ginori’s Azzurro palette, giving the yacht a crisp Mediterranean register that translates easily from deck to dining room at home. For readers who gift with an eye for entertaining, that is the real takeaway: the brand is showing that collectible porcelain can shape an entire atmosphere, not just a place setting.
The visual anchor is Il Viaggio di Nettuno, Luke Edward Hall’s Ginori 1735 collection inspired by Greco-Roman mythology, Mediterranean summers and coastal landscapes. Presented on deck rather than in a cabinet, the line gains a new kind of appeal for luxury givers: it reads as a housewarming present for someone who loves design, a milestone gift for a host who layers details carefully, or a chic upgrade for anyone who treats a terrace as an extension of the living room. Ginori has been telling design lovers that its craft belongs in hospitality and interiors as much as in museums, and Evrima turns that idea into a full-scale scene.
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