Heaven Mayhem launches summer jewelry and first lifestyle pieces
Heaven Mayhem’s Heaven on Holiday collection turns shell-detailed jewelry into giftable summer keepsakes, and adds the brand’s first tote, fan, T-shirt and cap.
Shell details, tiger’s eye and natural stones give Heaven Mayhem’s newest summer jewelry the kind of finish that reads as a keepsake, not a throwaway trend piece. The Heaven on Holiday collection went live May 28 at 9 AM PST and is now available through Heaven Mayhem’s website, with necklaces, earrings and bracelets positioned as the most giftable pieces in the mix for resort birthdays, bridesmaids and destination celebrations.
Pia Mance said the collection was inspired by her summer spent in Europe, calling it a love letter to summer and the feeling of being in holiday mode. That idea is built into the styling: the brand describes the line as a set of “sun-soaked moments,” from seaside walks at golden hour to afternoon aperitivo and days under the sun. For a hostess who already has enough sparkle, that matters. The strongest pieces here feel collectible because they are rooted in materiality, with wood, shell and stone details that make them look discovered rather than mass-produced.
Heaven Mayhem also used the launch to step beyond jewelry for the first time, adding a tote bag, fan, T-shirt and cap to the collection. Those pieces broaden the gift idea without diluting the brand’s point of view. A shell-accented necklace can serve as the polished present, while the fan or tote gives the package a more immediate vacation sensibility, the kind of extra detail that makes a gift feel thought through from the start.
The launch also reflects how quickly Mance has scaled the business. Forbes says she started Heaven Mayhem in 2022 with $900, sourcing pendants from flea markets and hand-making her first orders. The same profile estimates the company will make $9.5 million in revenue this year, while a 2026 Shopify profile says the accessories brand reached $10 million in three years. That growth helps explain why Heaven Mayhem now describes itself as an accessory and lifestyle brand designed in Los Angeles, not just a jewelry label.
Its retail reach already includes Revolve, Moda Operandi, Shopbop, Nordstrom, Bloomingdale’s, Bergdorf Goodman, Neiman Marcus, The Webster, Kith and Anthropologie, with international distribution in Australia, New Zealand and the Middle East. Heaven on Holiday fits neatly into that expansion: seasonal enough for a beach trip, polished enough to gift, and specific enough in its materials and styling to feel worth keeping long after summer ends.
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