Luxury

Iittala x Byredo debut LJUS glass collection exploring light and scent, Paris

Iittala and Byredo unveiled LJUS, a limited‑edition, mouth‑blown glass collection presented as a sculptural installation at MATTER and SHAPE in Paris, March 6–9, ahead of a global launch in October 2026.

Natalie Brooks2 min read
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Iittala x Byredo debut LJUS glass collection exploring light and scent, Paris
Source: hypebeast.com

Iittala and Byredo have debuted LJUS, a limited‑edition suite of handcrafted glass objects that made its conceptual premiere as a sculptural installation at MATTER and SHAPE in Paris, March 6–9. The collaboration pairs Iittala’s Finnish glassmaking heritage with Byredo’s sensorial approach to fragrance, and the partners have scheduled a full global launch for October 2026.

The collection is described as an exploration of light and scent, conceived to operate as both vessel and architecture that shapes how light is held and how scent moves through space. Iittala posted on LinkedIn, We are proud to announce LJUS - a limited‑edition collection of handcrafted glass objects exploring light, scent, and everyday ritual, and positioned the collaboration under the banner LJUS By BYREDO × IITTALA - Rituals of Light and Scent.

Craft and place are central to the project: every piece in LJUS is produced at Iittala’s historic factory in Finland and formed by generations of skilled makers who coax molten glass into being through breath and heat. The production process is mouth‑blown and human‑led, and the partners note that minute shifts in form and surface are inevitable; those delicate imperfections become the collection’s quiet signatures and underline the pieces’ artisanal origin.

Creative director Janni Vepsäläinen framed the collaboration in stark, tactile terms: When Iittala’s glass meets Byredo’s fire, a new light emerges: elemental, restrained and deeply human. The work draws explicit inspiration from Nordic light, described as shifting from the glow of the midnight sun to the intimacy of winter evenings, and the LinkedIn copy foregrounds a poetic tension between fire and ice, clarity and warmth, permanence and ephemerality.

AI-generated illustration
AI-generated illustration

The LJUS objects are intended to be paired with Byredo candles and incense so that the glass forms function as vessels for mood and presence, a practical framing that translates the installation into everyday ritual. At present the announcement provides no pricing, SKU counts, edition numbers, or retail partners; those commercial details have not been disclosed ahead of the October 2026 global rollout.

This collaboration joins a lineage of design‑led pairings that foreground heritage craft and sensory branding; in LJUS the mouth‑blown production at Iittala’s Finnish factory is the clearest signal that the collection will command a premium when pricing and edition sizes are revealed. The March installation in Paris introduced the concept and material language; the October 2026 global launch will determine how the sculptural pieces move from exhibition into collectors’ hands.

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