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Jean Paul Gaultier returns with collectible Pride fragrance gift sets

Jean Paul Gaultier's Pride bottles return with the SAFE SEX GAULTIER manifesto, and the U.S. tags jump to $120 for Classique and $149 for Le Male.

Natalie Brooks··2 min read
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Jean Paul Gaultier returns with collectible Pride fragrance gift sets
Source: Robb Report Singapore
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Jean Paul Gaultier has brought back its Classique and Le Male Pride bottles for 2026, pricing Classique Pride at $120 and Le Male Pride at $149 on the U.S. site. On international product pages, Classique Pride is listed at 100 ml for 118 euros and Le Male Pride at 125 ml for 148 euros, a big, display-ready format that makes more sense as a gift than as an impulse buy. The price gap also matters against the core Le Male 4.2 oz, which sells for $105.60 on sale and $132 regular, so the Pride editions are being asked to carry more of the celebration.

The house is leaning hard into the message. Jean Paul Gaultier says Pride is worn as a style, and the 2026 bottles return with the SAFE SEX GAULTIER manifesto, a direct echo of the designer's SAFE SEX FOREVER slogan from the 1990s. The fragrance inside is a unisex green floral eau de toilette built around mint, mimosa and almond, and the brand keeps describing it as a second skin, which is exactly why this lands as a socially visible gift: the bottle says something before the scent does.

AI-generated illustration
AI-generated illustration

That Pride play has history behind it. Jean Paul Gaultier said its Pride bottles were on a fourth consecutive run in 2024, when the release was tied to the NYC LGBT Community Center and a Keith Haring tribute. The 2024 Classique Pride bottle spotlighted Haring's Once Upon a Time mural, created to mark the 20th anniversary of the Stonewall riots, and the 2024 U.S. prices were lower, at $99 for Classique Pride and $91.50 for Le Male Pride. This year's pair feels like a polished annual return, which is part of the appeal if the recipient collects Gaultier bottles or likes a fragrance with a visible point of view.

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For the right person, the buy is easy. Give Classique Pride to the friend who treats perfume like an accessory and wants the corset bottle on a vanity, and choose Le Male Pride for the man who is tired of being handed the same safe cologne every year. Puig said fragrance-and-fashion represented 73% of its revenue in H1 2025, which is another way of saying the house knows exactly where its prestige strength lives, and these Pride editions sit right in that lane.

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