Luxury

Kelly Rutherford Expands Her Jewelry Line With The TwentyFour Six

Kelly Rutherford's sold-out debut capsule with Belgian label The TwentyFour Six is expanding into 18-karat gold earrings and sterling silver pieces.

Ava Richardson2 min read
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Kelly Rutherford Expands Her Jewelry Line With The TwentyFour Six
Source: wwd.com
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PARIS — Kelly Rutherford walked into a bar and came out with a jewelry collaboration. That origin story, equal parts serendipitous and strategic, now has a second chapter: the actress has extended her partnership with Belgian jewelry label The TwentyFour Six to include 18-karat gold earrings and sterling silver pieces, building on an initial capsule that sold out entirely.

The collaboration was initiated last year, and the sell-out performance of that first release made expansion the obvious next step. The new additions move the offering into two distinct registers: the warmth and prestige of 18-karat gold for earrings, and the cooler accessibility of sterling silver for a broader range of pieces. No pricing, retail partners, or specific launch dates have been announced.

For Rutherford, the partnership with The TwentyFour Six represents something larger than a product line. "I think you reach a point where it was so limiting just to do one thing your whole life," she said. "With what we do, you meet so many different people and it's inspiring. It's really about expanding your horizons and being aligned with things that feel right." The collaboration, as Rutherford frames it, is the opening act in a deliberate push beyond a career built primarily on acting.

AI-generated illustration
AI-generated illustration

That push extends beyond jewelry. A perfume is in development with Véronique Gabai, a beauty and fashion veteran and longtime friend of Rutherford's who launched her own eponymous fragrance range inspired by the South of France in 2019. The scent will arrive first as a limited 2,000-bottle edition called "Rose Première by Kelly Rutherford" before entering Gabai's permanent lineup, a structure that positions the fragrance as both collectible and enduring.

The sequence of moves — a sold-out jewelry capsule, a gold expansion, a limited-edition perfume with an established fragrance house — suggests Rutherford is building a creative identity with real commercial discipline behind it.

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