Kendall Jenner’s 818 Tequila Steps Into Beauty With Salt & Stone (Amber & Agave)

Kendall Jenner built 818 Tequila into one of the fastest-growing spirits brands in the country by leaning hard on lifestyle and ritual. Now she has extended that logic into the bathroom.

818's first beauty collaboration, a limited-edition body care collection developed with Salt & Stone and called Amber & Agave, launched on saltandstone.com in late March. The drop comprises two offerings: a $38 Mini Trio Set, which bundles a deodorant, body wash and body mist in travel-friendly sizing, and a $49 Amber & Agave candle. Both arrive on Sephora.com on April 10.

The fragrance accord was built directly from the flavor architecture of 818 Añejo. Top notes of vetiver and añejo tequila give way to a heart of dark plum and agave, grounded by a base of vanilla, amber and white musk. It translates the warm, slightly smoky richness of a well-aged tequila into something you'd apply after a shower rather than pour over ice, which is precisely the point Jenner was making when she conceived it.

"This collaboration was inspired by one of the best moments of any night out, the time spent getting ready with friends and mixing up cocktails," Jenner said. "Salt & Stone and 818 both celebrate rituals and magical moments, and we are so excited to bring the brands together."

Salt & Stone has carved a distinct lane in the crowded body care market with vegan, cruelty-free formulas built around transportive, outdoorsy fragrance profiles, the kind that punch well above their price point. The brand has leaned into high-profile creative partnerships before, and the 818 collaboration fits the strategy: a name with serious cultural reach attached to a fragrance story the brand can actually deliver on in the formulation. That distinction matters. Many celebrity-adjacent beauty launches struggle when the scent itself fails to match the premise. Here, the Añejo tequila accord gives the perfumers a legitimate starting point, and amber and agave happen to be naturals together, one bringing resinous warmth, the other a subtle green sweetness that keeps the blend from reading too heavy.

The launch is timed to Coachella deliberately. 818's Outpost activations, the brand's recurring in-person presence at the festival, have made it a fixture of the spring desert-party circuit. Seeding a beauty launch into that moment, when 818 is physically visible and socially dominant, gives the collection a cultural runway that a standard retailer rollout would not. Salt & Stone's own press framing leaned into it, positioning the $38 Mini Trio as "perfect for throwing in your bag ahead of festival season."

For gifting, that trio is the stronger pick. At $38 it sits in the range where a gift feels considered rather than obligatory, and the trio format has an inherent logic: you are giving someone a complete ritual, not a single product to integrate into an existing shelf. The $49 candle works best paired with something else, since a standalone candle at that price asks the recipient to know what Amber & Agave smells like before they light it.

Jenner launched 818 Tequila in 2021 and has since built it into an award-winning portfolio with enough brand equity to support exactly this kind of category stretch. Whether 818 becomes a recurring beauty player or Amber & Agave remains a single limited-edition moment, the collection establishes a credible sensory identity that extends the brand far beyond the glass.