Louis Vuitton unveils Monaco Grand Prix Trophy Trunk and city guide
Louis Vuitton’s sixth Monaco Trophy Trunk turns a Grand Prix win into a collectible object, while a $31 city guide makes the race feel giftable.
The real Monaco gift object is not a cap or a scarf. It is Louis Vuitton’s sixth consecutive Monaco Grand Prix Trophy Trunk, made in the Asnières workshops, wrapped in Monogram canvas reinterpreted in red for Monaco’s national color, and stamped with the House’s V for both victory and Vuitton. Louis Vuitton has now become title partner of the Formula 1 Louis Vuitton Grand Prix de Monaco 2026 under a multi-year agreement with Formula 1 and the Automobile Club de Monaco, giving the brand a bigger stage for the 83rd race, run June 4-7 on the 3.337-kilometre Circuit de Monaco, with 78 laps on Sunday, June 7.
For the person who already owns the watch, the trophy trunk is the better gift because it is an object with provenance, not just branding. That is the point of Louis Vuitton’s sports playbook: turn victory into something display-worthy. Formula 1 and LVMH struck a 10-year global partnership in October 2024, and Louis Vuitton’s role in that deal includes bespoke trophy trunks for major Grand Prix circuits. At Monaco, the House also staged a limited-edition capsule, special boutique windows and trackside branding, plus hospitality for VICs, which makes the activation feel more like a private-client drop than standard souvenir merchandising.
The smartest buy anyone can actually take home is the Monaco City Guide, priced at $31 in the U.S. It covers about 200 highlights across Monaco, from starred hotels and culinary stops to cultural spots and sport, and includes a special Formula 1 and Monaco Grand Prix section illustrated by Jean Dalin. The guidebook line has been exploring cities for more than 20 years and now spans 35 destinations, so this is the piece to give the frequent traveler, the race obsessive, or the friend who wants Monaco with better taste than a glossy postcard.
Taken together, the trunk, the capsule and the guide show why motorsport-linked luxury works when it offers more than logo merch: a collectible object, a tightly edited product and a sense of access. Louis Vuitton is not just dressing Monaco for the weekend; it is giving gift buyers a clearer, more distinctive status symbol than the usual branded aftermath of a race.
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