Louis Vuitton unveils Mythica Conquest necklace with rare rubies

Four years went into Louis Vuitton’s Conquest necklace before a single stone was set, and that patience is the point. The piece brings together 21 Mozambique rubies totaling about 21.87 carats, a 1.07-carat LV Monogram Star-cut diamond, onyx, yellow gold and white gold, with a central ruby anchoring the composition. More than 1,200 hours of craftsmanship went into the necklace, which reads less like jewelry for regular wear than a trophy acquisition for a collector who wants rarity made visible.

Conquest sits inside Mythica, Louis Vuitton’s high-jewelry collection built around timeless myth structures and the maison’s vision of the Louis Vuitton woman as heroine and author of her own story. The line spans 11 themes and 110 pieces, a scale that gives the launch the feel of a full jewelry universe rather than a single headline item. Louis Vuitton outlined Conquest as a necklace edged in onyx and crowned with a central ruby and the Monogram Star-cut diamond, a combination that turns the house’s signature codes into a much harder, more theatrical register.

The collection was unveiled in Marrakech on April 29, 2026, at Kasbah d’If in the Agafay desert, with Ana de Armas fronting the Mythica story as house ambassador. The guest list, which included Léa Seydoux, Alicia Vikander, Phoebe Dynevor, Kōki, Victoria Song and Mina Shin, gave the presentation the feel of a destination event built for high-net-worth clients as much as for press. Louis Vuitton used the setting well: desert, drama and a gemstone story centered on sourcing as much as sparkle.

That matters because high jewelry now sits closer to strategic branding than pure ornament. LVMH reported 2025 revenue of €80.8 billion, with its Watches & Jewelry division growing 3 percent organically to €10.48 billion, underlining how important jewelry has become to the group’s luxury mix. Louis Vuitton has also been leaning harder into provenance, after its 2024 Awakened Hands, Awakened Minds collection highlighted fully traceable rubies and 11 themes of its own.

For a milestone gift at the very top of the market, Conquest is persuasive because it offers more than carat weight. It combines scarcity, four years of sourcing, more than 1,200 hours of work and a presentation calibrated like an event. That is exactly how Louis Vuitton is positioning high jewelry now, as the ultimate statement for clients who want the gift to feel singular before it ever touches the skin.