Marc Jacobs and Murakami Reimagine Daisy Fragrance With Sculptural Floral Bottle Art

Luxury fragrance has quietly become one of the most competitive arenas for artist collaborations, and the Marc Jacobs x Takashi Murakami Daisy collection makes a strong case for why: four limited-edition Eau de Parfums where the bottle is as considered as the scent inside. Forget standard Daisy flankers. Murakami translated his signature "smile on" rainbow flower into sculptural toppers that physically cap each bottle, turning a beloved fragrance line into a collector's object.

The collaboration carries real creative weight. Marc Jacobs and Murakami share a history that stretches back to 2004, when Jacobs, then head designer at Louis Vuitton, enlisted the Japanese contemporary artist for a collection that was rereleased in 2024 and remains one of the most recognizable luxury fashion collaborations ever produced. The Daisy project continues that dialogue, with Murakami's smiling flowers and vivid color palette now transforming what Beautyscene called "the Daisy universe into a canvas where scent becomes a form of expression."

The four editions, Pink, Blue, Yellow, and Green, each hold a distinct fragrance identity in a 50 mL bottle at $130 in the US. Pink is a Floral Gourmand built around coconut, white peony, and praline, landing soft and creamy. Blue belongs to the Floral Fruity family, opening with pear, apple, and orange before moving through white peony, raspberry, rose absolute, lychee, and geranium, with a base of praline, musk, and amber wood. Yellow, the Floral Fruity Gourmand of the group, opens with mandarin, grapefruit, pink pepper, and kumquat, then reveals strawberry, raspberry, gardenia, and rosebud anchored by cedarwood and praline. Marc Jacobs describes it as "your invitation to see the world through a more colorful lens." Green is the most unexpected: an Amber Floral Gourmand with sunlit banana inspired by the Blue Java variety, layered with luminous jasmine and creamy vanilla.

At $130 each, these sit at a reasonable premium over the original Marc Jacobs Daisy for what amounts to a numbered-feeling limited edition with genuine artistic provenance. In the UK, Boots has been selling all four at £67.50 each, currently £22.50 off what The Independent calculated as an implied full price of approximately £90. Australian shoppers can find them at A$131 through duty-free retailers.

Availability has been the trickiest part. The Pink edition sold out at both Ulta Beauty and Macy's, and the Green sold out at Ulta, though all four remain available on Marc Jacobs' official website and in some department stores. The collection rolled into global duty-free starting December 1, 2025, with Coty Travel Retail placing it at airports including Singapore Changi T1, Sydney, Brisbane, Melbourne, Perth, London Gatwick, London Stansted, and Manchester, some activations running through early March 2026. Exclusive flower blotters and bubble stickers accompanied the travel retail launch.

The Daisy line already spans more than 15 varieties. What Murakami adds is something the line hasn't had before: a bottle that functions as a small piece of art on a shelf, which is exactly the logic that drives a gift from good to memorable.