Mejuri launches its first stainless steel jewelry collection

Mejuri expanded into stainless steel on Monday, June 22, 2026, with a collection that keeps the brand’s clean, sculptural look while lowering the barrier to luxury gifting. Founder and chief executive Noura Sakkijha said the move was design-led, not a reaction to pricier gold and silver, and that steel opens the door to larger, bolder shapes at more accessible price points.

The line includes Billie hoops at $78, Lulu Loop studs at $128, Gia drop earrings at $148 and Janis bangles at $168 for a set of three. Mejuri says the pieces are made from surgical-grade, PVD-bonded stainless steel and are hypoallergenic, water-resistant and durable, which matters if you are buying for someone who actually wears their jewelry every day instead of treating it like a special-occasion prop. Billie is the easiest entry gift, the kind of thing I would give a first-time Mejuri buyer or a younger partner who wants polish without the anxiety of fine-metal pricing. The stacked Janis bangles are the more expressive option, and the kind of present that feels personal without turning into a full-blown splurge.

That pricing shift lands because Mejuri has spent years teaching shoppers to buy jewelry the way they buy good basics: once, then often. The company was founded in January 2015 in Toronto by Sakkijha and co-founder Majed Masad, grew through Instagram before opening physical retail in 2018, and now has more than 25 stores across North America and the United Kingdom. Its Puzzle collection followed the same playbook. It debuted in August 2025 in 18-karat yellow gold vermeil, expanded to sterling silver on March 31, 2026, and Mejuri said 60% of customers own three or more Puzzle pieces.

That repeat-buy behavior is the real clue here. Mejuri has already leaned hard into materials messaging, saying it sourced 95% of its gold from recycled materials by 2022 and launching lab-grown diamonds in December 2023. Stainless steel adds a new rung to that ladder: less precious than gold, but still designed to look intentional, sculptural and giftable, which is exactly why it works for friendship gifts, first luxury buys and the kind of partner present that needs to feel considered without feeling precious.