Luxury

Mellerio revives 1951 nail design as rare high jewelry

Mellerio turned a 1951 patent for decorative fake nails into three gem-set high-jewelry series, a collector's gift rooted in 1613 family history.

Natalie Brooks··1 min read
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Mellerio revives 1951 nail design as rare high jewelry
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Mellerio unveiled three series of nail ornaments in 18-karat gold set with gems on Monday, July 1, turning a 1951 patent for a decorative nail into a high-jewelry object with real collector appeal. The original idea was a fake nail in palladium and diamonds, and the house's revival gives it the kind of archive-driven story luxury buyers at the very top of the market actually want.

The pitch lands because Mellerio can back up the romance with a lineage few jewelers can match. The family says its privileges in France date to 1613, when Marie de Medici let the Mellerios trade without the normal restrictions, and Sotheby’s says the archive includes inventories as far back as 1768. Mellerio also says the family opened on Rue de la Paix in 1815, when that street was just becoming Paris's luxury address. For the collector who wants a gift with pedigree, that is the point: the nail ornaments read less like a novelty than a small, wearable chapter from one of jewelry's oldest houses.

The pricing around the house shows where this new object sits. On Mellerio's U.S. site, the Mellerio Cut ring is listed at $12,420, the Mellerio Cut necklace at $13,536 and the Mellerio Cut diamond dormeuse earrings at $49,062. That spread makes the revived nail design feel squarely aimed at clients who collect by story, not by trend cycle.

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Source: wwd.com

That is why the launch matters in gifting terms. A 1951 patent can be charming; Mellerio has turned it into a rare, gem-set object that carries the weight of Rue de la Paix, Marie Antoinette-era cachet and more than four centuries of family continuity. For the person who already owns the obvious diamond pieces, this is the far more interesting gift.

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