Meta launches Kylie Jenner smart glasses, blending fashion and AI gifting

Meta’s new Kylie Jenner smart glasses start at $299 and come in a slim oval frame meant to read more like an accessory than a gadget. On June 23, Meta and EssilorLuxottica introduced the Meta Glasses line with 26 styles across colors, lenses and frames, and this is the first time the category has been dressed up with Jenner’s name attached.

That matters because smart glasses have usually sold as utility first and style second. Meta is trying to flip that. The Kylie Jenner version is pitched as the first ever AI glasses designed with Jenner, and the frame is slim, oval and clearly built to borrow from the kind of silhouette people already buy in designer sunglasses. For a gift, that is the opening: it feels recognizable on arrival, not like a piece of consumer electronics that needs a tutorial just to get out of the box.

The line also has enough hardware to justify the pitch. Meta says the glasses include a built-in camera, open-ear speakers, voice controls, Meta AI features and hands-free photo and video capture, with prescription lens compatibility built in. The company says the new glasses are its first AI glasses to launch with Meta AI powered by Muse Spark from day one. The broader collection also includes Meta Adventurer and Meta Fury styles, which gives the launch enough variation for different personalities, from someone who wants something sleeker to someone who wants a sportier frame.

The price is the other reason this feels giftable. At $299, the new Meta Glasses are far below the $800 Ray-Ban Display glasses launched last year, and below Meta’s own prescription-focused AI glasses that started at $499 in the United States on March 31. That puts the Kylie Jenner pair in a sweet spot for anyone thinking about a premium present that is more conversation piece than tech splurge. It is still expensive enough to feel considered, but not so expensive that it competes with fine jewelry or the most obvious luxury sunglasses buys.

There is still the same cloud hanging over the category: privacy. Smart glasses have long triggered concerns about recording and surveillance, and Meta glasses have never escaped that debate. But for the shopper trying to find a gift that looks current, wears like fashion and signals that the giver knows what people are actually talking about, the Jenner collaboration is the strongest argument yet that smart glasses can sit on the same wish list as a designer frame.