Naoya Hida Unveils 2026 Trunk Show With First Porcelain Dial Watch

Naoya Hida’s 2026 trunk-show lineup is the kind of watch drop that makes collectors clear space in a case before they ever see the dial. The set totals 10 watches, with seven new references and three carryovers, but the headline gift is the NH TYPE2C-2, the brand’s first porcelain-dial model and one of only 10 pieces.

At $20,600, the TYPE2C-2 sits in the rarefied zone where a gift stops being simply expensive and starts becoming decisive. This is the watch for the person who already owns the obvious names and wants the thing that makes other collectors lean in. Naoya Hida’s official details make the case even stronger: the indexes and logo are hand-painted, the case has been slimmed from 37mm to 36mm, and the sapphire crystal has been changed to a more dimensional domed shape. In Japan, the price is JPY 3,135,000 including tax, or JPY 2,850,000 before tax.

The rest of the 2026 lineup underscores how tightly controlled this brand still is. Alongside the TYPE2C-2 are new designs called NH TYPE 1E, NH TYPE 3B-4, NH TYPE 5B, NH TYPE 5B-1, NH TYPE 7A and NH TYPE 8A, plus the NH TYPE 3B, NH TYPE 3B-3 and NH TYPE 6A carried over from last year. That is exactly the sort of restrained rollout that keeps Naoya Hida in grail territory rather than mass-luxury orbit. The company, founded in 2018 after Naoya Hida spent roughly 30 years in the watch industry, has produced only about 250 watches since 2019.

If the porcelain dial is the connoisseur’s gift, the NH TYPE 7A is the one for the collector who wants a milestone. It is Naoya Hida & Co.’s first chronograph, built around vintage Valjoux 23 movements, which gives the watch real historical heft instead of empty complication theater. That matters for gifting: a chronograph like this signals taste, knowledge and access, the trifecta that separates a memorable present from a merely costly one.

For the right recipient, this is not a watch to wear and forget. It is the kind of piece that gets talked about at dinner, studied under better light, and remembered every time the owner opens the box. That is why Naoya Hida’s 2026 release lands so hard: it is not just scarce, it is specific.