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NewBeauty highlights eight summer-ready fragrances, from NEST to Huda Beauty

This May fragrance edit is really about giftable objects, from NEST’s coral perfume oil to Huda Beauty’s first scent and Floraïku’s travel-case bottle.

Natalie Brooks··4 min read
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NewBeauty highlights eight summer-ready fragrances, from NEST to Huda Beauty
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May fragrance launches are crowded, but the ones worth gifting have a clear reason to exist: a first-ever scent debut, a celebrity collaboration, a bottle you want to keep, or a travel case that makes the whole thing feel considered. NewBeauty’s May edit lands in that sweet spot, and the bigger beauty market is leaning into fruity florals, gourmand notes, and summer-ready storytelling for exactly that reason.

NEST New York Maui Mango Perfume Oil

This is the easiest bottle in the bunch to justify as a gift because it feels like perfume and treatment in one. The 30 mL bottle is $102, the 6 mL rollerball is $35, and NEST builds the whole idea around baobab oil, a coral-tinted glass bottle, and a dropper, which makes it look far more expensive than a standard spray. The notes, sun-sweetened mango, sparkling star fruit, frangipani, and vanilla orchid, make it a strong pick for the friend who wants to smell like vacation without wearing something sugary or juvenile.

NOYZ Be Her by Ella Langley

NOYZ made this feel like more than a celebrity tie-in by announcing the Ella Langley collaboration on April 23, 2026, then rolling out the 1.69 oz Eau de Parfum at $85 through Ulta, with in-store availability starting May 17. That price is approachable compared with the niche-luxury bottles around it, but the warm floral profile and the brand’s exclusive-collaboration angle give it enough personality to feel thoughtful as a gift. This is the one I’d buy for someone who likes fragrance with a story attached, especially if they also care about a bottle that does not read like a generic pop-star release.

Floraïku Paris Flying South

Floraïku is the most visibly giftable bottle here, which is exactly why Flying South earns its place at the top table. The 50 mL plus 10 mL travel-case set is $375 in the US, and the brand positions it as a full ritual, with gift wrapping, samples, and customization options that make the purchase feel ceremonial instead of transactional. The scent itself, built on makuwa melon, hibiscus, musk, and supporting citrus and coconut references from retailers, is airy enough for summer but polished enough to feel like a true luxury present.

Huda Beauty Easy Bake Intense

This is the launch with the strongest brand-moment hook, because it is Huda Beauty’s first fragrance and it extends the Easy Bake identity into perfume. The 50 mL bottle is $79, the 10 mL travel spray is $30, and Huda Beauty says the scent, a rich floral gourmand with wild cherry, white florals, cinnamon, caramel milk, and vanilla bourbon, will arrive online at Huda Beauty and Sephora on May 28. If you’re gifting someone who already knows the Easy Bake name from makeup, this is the most satisfying kind of crossover: familiar, but newly adult.

LoveShackFancy Sweetheart Eau de Parfum

LoveShackFancy’s Sweetheart is the pretty bottle with real gift appeal, not just Instagram appeal. At $125 for 2.5 oz, it sits comfortably in designer territory, and the raspberry, currant, peach, and musk blend gives it a fruit-forward softness that feels easy to wear. The oversized bow cap, dusted with glitter, is the part I would pay attention to if I were buying for someone who cares as much about the bottle on the dresser as the juice inside it.

Burberry Her Parfum

Burberry’s newest Her Parfum is the designer-safe choice for the person who wants a recognizable brand name but not a predictable scent. Ulta lists the 1.6 oz bottle at $150, and Burberry describes it as the most intense fragrance in the Her family, built around cherry, amber, and vanilla. The opaque deep-pink glass, matte finish, and pink ribbons make the packaging feel properly gift-ready, which matters here because the whole point of this launch is that it looks like a keepsake before it even smells like one.

Maison Margiela Replica Chasing Sunsets

This is the bottle for someone who wants summer fragrance with a little more structure. Maison Margiela prices Chasing Sunsets at $170 for 100 mL, with 30 mL at $89 and 10 mL at $36, and the blend of mango, cardamom, white florals, sandalwood, and vanilla gives it a tropical profile that still feels grown-up. It is less of a “beach mist” and more of a golden-hour souvenir, which is exactly why it makes sense as a gift for someone who already owns the easy fruity stuff and wants something with a sharper point of view.

OUAI Ibiza Hair and Body Mist

OUAI’s Ibiza mist is the most casual option here, but it still makes a smart gift because it understands the appeal of summer scent without asking for perfume-level money. At $39, it layers cocoa, tonka bean, vanilla, and rum into a warm sweet gourmand that feels a little more polished than a standard body spray, and that matters if you’re buying for someone who likes scent but does not want to overthink it. This is the right bottle for a frequent traveler, a college grad, or anyone who wants a vacation mood in a format they will actually use up.

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