Omega unveils first Bond Seamaster Diver 300M chronograph for 007 First Light

Omega has turned its Bond partnership into something gift-worthy and genuinely new: the first chronograph in the Seamaster Diver 300M line linked to James Bond, arriving just ahead of 007 First Light. For collectors who already know the standard Seamaster story by heart, that matters. This is the kind of release that gives a luxury buyer a cleaner reason to spend six figures? No, but a better one to spend nearly $10,000 on a watch that feels like a franchise milestone rather than a logo exercise.

The watch was unveiled on May 21, 2026, with 007 First Light set for a worldwide launch on May 27, 2026. Omega says the piece is the first ever chronograph in James Bond’s Seamaster Diver 300M history, and it appears in the game on the wrist of a 26-year-old Bond in an original storyline developed by IO Interactive in partnership with Amazon MGM Studios. That crossover gives the watch a sharper cultural hook than a normal tie-in: it is not just inspired by Bond, it is part of the fictional world before it lands in the real one.

In person, the appeal is all in the detail. The Seamaster Diver 300M Chronograph 007 First Light uses a 44 mm stainless-steel case, a black ceramic bezel insert, polished black ceramic pushers and a black ceramic dial with laser-engraved waves. Bronze-gold accents hit the subdial ring and central seconds hand, while the red Seamaster wordmark keeps the dial from going too muted. Inside is Omega’s Co-Axial Master Chronometer Calibre 9900, visible through a sapphire caseback with a black-metallized 007 First Light logo on the underside of the glass, and the watch is rated to 30 bar, or 300 metres, with about 60 hours of power reserve.

This is the sort of present you give the Bond devotee who already owns the tuxedo glassware, the book collection and at least one serious steel sports watch. It also makes sense for the luxury buyer who wants a gift with a story that is current, not nostalgic in a lazy way. The black, grey and beige NATO strap nods to the game’s visual identity and the No Time to Die palette, and the customized presentation box, inspired by the suitcase carrying Omega watches in the game, makes the whole thing feel like a proper object, not just a retail SKU.

Omega’s Bond partnership began in 1995 with GoldenEye, and this release stretches that relationship into gaming for the first time. At €9,300 in Europe and about $9,400 in the U.S., it sits squarely in collector territory, but the combination of first-ever status, limited-feeling presentation and franchise timing gives it the kind of cachet that can make a prestige gift land.