Rachel Sennott previews Marc Jacobs Beauty relaunch at Met Gala

Rachel Sennott turned the Met Gala into a launch moment for Marc Jacobs Beauty, wearing an unreleased look built around the brand’s new eyeliner, which is slated to release on June 1. For anyone who gives beauty as a present, that kind of first-drop timing matters: it turns a product into a status object, the sort of thing that feels more intimate because it is still hard to get.

Marc Jacobs set the comeback in motion at his fall 2026 runway show during New York Fashion Week in February, when he announced the relaunch of his makeup line. That made the Met appearance feel less like a one-night tease and more like the opening scene of a coordinated return. The label has history behind it too. Marc Jacobs Beauty launched in 2013 under Kendo, the LVMH beauty incubator, then disappeared in 2021. Coty later signed a licensing deal to bring it back, and the brand’s Instagram bio eventually narrowed the window further to “Coming June 2026.”

Lilly Keys, the celebrity makeup artist whose clients include Emma Chamberlain, confirmed on Instagram that she used products from the new collection on Sennott. WWD described the effect as a “soft lilac haze” over the lids above jet-black liner, while additional coverage framed the look with lilac eyeshadow, piecey lashes and smudged eyeliner. It was a sharp nod to ’60s-inspired beauty, but updated enough to feel current rather than costume-y.

Sennott also wore a custom Marc Jacobs gown, which gave the whole appearance the polish of a complete brand statement rather than a celebrity styling moment. The setting amplified the message. The Met Gala has been held on the first Monday in May since 2005, and this year’s event took place on Monday, May 4 at The Metropolitan Museum of Art in New York City, one of the few stages visible enough to make a comeback feel immediate. For collectors of cult beauty and gift-givers who value nostalgia with a deadline, Marc Jacobs Beauty is reentering the market with the kind of cachet that makes the first release the one people will remember.