StockX Marks 10th Anniversary With Detroit Pop-Up and Online Auction

StockX is bringing its 10th anniversary home to Detroit, opening a three-day pop-up adjacent to its global headquarters in downtown Detroit from March 13 to 15, 2026. The activation launches on 313 Day, the annual celebration of Detroit's iconic area code, a timing choice that co-founder and CEO Greg Schwartz called deliberate and personal.

"This anniversary is a celebration of the community that helped build StockX and a reflection of our commitment to continue growth and innovation," Schwartz said. "Being able to kick off this moment in our hometown on 313 Day, a proud tribute to Detroit's iconic area code and the culture, creativity and strength that define the city, makes it especially meaningful."

The pop-up will feature over 700 shoppable products spanning sneakers, apparel, accessories, and collectibles. The brand roster reads like a greatest-hits of the resale market's decade-long obsessions: Jordan, Adidas, Supreme, New Balance, Denim Tears, and Pokémon are all represented. For context, these are precisely the categories and labels that drove StockX's rise from a Detroit startup to a global resale platform, and their presence here is a deliberate nod to what the community actually bought, traded, and coveted since 2016.

The centerpiece of the weekend is an auction of 10 exclusive products. The confirmed standout is the Jordan 4 Retro Eminem Carhartt, one of the most storied limited releases in sneaker history, which has commanded significant premiums on the resale market since its original drop. The auction will also include autographed items from athletes and musicians, though the full list of the 10 lots has not been disclosed ahead of the event.

Panel programming runs throughout the weekend, hosted by Brendan Dunne, StockX's Senior Director of Customer Community and Engagement. The speaker lineup is a genuine assembly of sneaker and streetwear credibility: D'Wayne Edwards, founder of Pensole Lewis College; Miki Guerra, founder of The MagPark; Gentry Humphrey, former VP of Jordan Footwear and current CEO of Code by Gentry and GH Consulting; Josh Luber, StockX co-founder and founder of Ghostwrite; Jeff Malabanan, co-owner of Rif LA; Steve Natto, sneaker culture analyst; Jon Wexler, former Adidas and Yeezy executive; and Schwartz himself. The lineup skews heavily toward builders and operators, people who shaped the culture StockX was built to serve, rather than celebrity faces.

Alongside the pop-up, StockX released a market-data retrospective titled "10 Years of StockX," which traces how consumer demand for resale has evolved since the platform's 2016 founding. The report spotlights products that recorded the largest price increases on the marketplace, drawing on a decade of proprietary transaction data. No specific figures from the report have been released publicly ahead of the event.