Vivrelle and Kith Women open summer pop-up in Bridgehampton

Vivrelle and Kith Women have turned Bridgehampton into the summer’s most practical luxury gifting stop: a pop-up where the right present can be borrowed, worn, and returned, or bought outright if that is the point. The space opened May 22 at 2397 Montauk Highway in Bridgehampton, N.Y. 11932, and Kith Women called it its first-ever standalone pop-up.

The setting matters almost as much as the merchandise. Kith says the more than 1,400-square-foot space was styled like a classic Hamptons home, with cedar shingles, gambrel rooflines and a front lawn built for food and beverage service. Inside, the Kith Women Summer 2026 collection sits alongside activewear, select footwear, fashion accessories and Kith Kids staples, while Vivrelle brought in designer handbags and jewelry available to borrow or purchase. Ronnie’s Pronto and Kith Treats are also part of the experience, which gives the whole thing the feel of a polished house party rather than a standard retail setup.

For gifters, the appeal is obvious. A summer host who does not want to commit to another permanent bag, a birthday shopper trying to feel generous without overbuying, or a fashion-minded friend who would rather cycle through a statement piece than own it forever can all find a smarter fit here. Vivrelle’s entry-level membership starts at $49 a month, which is a very different proposition from dropping four figures on a designer handbag that may only make sense for one season of dinners, showers and weekends out East.

The brand has also pushed further upmarket. Vivrelle launched Privée on April 30, 2026, an invite-only tier starting at $800 a month that focuses on rarer handbags and jewelry. That makes the Bridgehampton pop-up less like a one-off retail experiment and more like a live showroom for the growing access-over-ownership market, where the gift can be a use period, not just an object.

Vivrelle was founded in September 2018 by Blake Cohen Geffen and Wayne Geffen, then raised $35 million in Series B funding in 2022 and later closed a $62 million Series C round. The Bridgehampton shop reflected that momentum, with Vivrelle-related activations continuing through the summer. Vivrelle lists hours as Monday through Thursday from 9 a.m. to 6 p.m. and Friday through Sunday from 10 a.m. to 7 p.m., with Tuesdays closed in May and June and seven-day-a-week service beginning July 1 through Labor Day. Another Vivrelle page says the last day to shop is September 7, 2026.