Bath & Body Works and Vera Bradley Launch Peach-Themed Mother's Day Collection

Americans spent $34.1 billion on Mother's Day last year, and Bath & Body Works is angling for a meaningful share of that with an unlikely partner: Indiana-based handbag brand Vera Bradley. The two companies announced a limited-edition collaboration built around a new exclusive fragrance, Peach Blossom & Nectar, developed with a leading fragrance house and world-class perfumers working in close partnership with the Vera Bradley team.

The collection spans body care, home fragrance, home decor and accessories across 22 product forms and three fragrances, with prices running from $1.95 for a PocketBac sanitizer to $69.95 for the Eau de Parfum. That range makes it genuinely useful for Mother's Day gifting at almost any budget: a PocketBac works as a stocking-stuffer add-on, while the Eau de Parfum, which carries notes of peach nectar, golden freesia and sweet beechwood, is a credible centerpiece gift.

Beyond Peach Blossom & Nectar, the collection includes two additional fragrances. Pink Berry Burst, described as a playful, fruity blend, and Blue Washed Sky, a fresh, cozy scent, each come paired with a coordinating cosmetic bag created exclusively for the collaboration. Vera Bradley developed three exclusive designs in total, each tying back to one of the collection's scents, bringing its signature floral and paisley sensibility to the packaging and product presentation throughout.

The collectible accessories are worth noting for anyone shopping for a mom who already has a full candle shelf. The Peach Pedestal 3-wick candle holder, the Vera Bradley Peach Spray Sanitizer & Lip Holder, and the Vera Bradley Peach Scent Control Nightlight Wallflowers fragrance plug all carry the collaboration's signature aesthetic and function as standalone gifts rather than just supporting products.

Bath & Body Works executive vice president of merchandising Kristie Lewis described the partnership as a meeting of complementary strengths. "Vera Bradley is known for color and pattern, and we're known for connecting with consumers through our trend-forward fragrance," Lewis said, noting the teams worked closely "on bringing that spirit to life through scent and design." She added: "From the fragrance to the packaging, every detail was created to feel thoughtful, joyful and gift ready for Mother's Day."

Vera Bradley co-founder Barbara Bradley Baekgaard said the collection reflects the brand's core ideology of "creating things that bring joy and connection into everyday life," blending "fragrance, color and design into something that feels cheerful, uplifting and perfect for celebrating moms and the people who mean the most to us."

Bath & Body Works rewards members received early access to select Peach Blossom & Nectar products, including the Eau de Parfum, ultimate hydration body cream, 3-wick candle and Peach Pedestal 3-wick candle holder, beginning March 22 via the app and online. The full collection launched in stores and online across the U.S. and Canada on March 23, with an international rollout planned later in 2026 across more than 40 markets.