TODAY slashes Mother’s Day gifts up to 85% off with cashmere wrap and brunch box

TODAY’s latest Mother’s Day Steals & Deals is built around one clear luxury signal: an 85% discount on a cashmere wrap that looks far more expensive than its sale price. The Cashmere Wrap Scarf is listed at $89, down from $595, making it the standout gift for anyone who wants the present itself to feel polished before the wrapping paper even comes off.

The rest of the assortment makes a strong case for gifts at different price points, which is where the segment feels more useful than filler. A Stone Beaded Necklace is marked down to $32 from $108, a 70% cut that turns it into an easy buy for a sister, mother-in-law, teacher, or brunch host. The Mother’s Day Brunch Box lands at $59, down from $119, and reads like the most ready-to-give option in the bunch: a prebuilt gift with a celebratory feel, rather than another last-minute card-and-candle combo.

That mix matters because Steals & Deals is not positioned as an open-ended shopping lane. TODAY says the items are final sale and available only while inventory lasts, which makes the smartest buys the ones with the clearest gift appeal and the strongest value gap. The cashmere wrap is the best luxury-tier play. The necklace is the best under-$35 option. The brunch box is the safest pick for someone who wants the present to arrive looking complete.

Jill Martin has made Mother’s Day a recurring part of the franchise, and TODAY ran a similar gift segment on April 16, 2024 that also pushed discounts up to 85% off. This year’s timing fits the same early-shopping pattern, with Shop TODAY already publishing 2026 Mother’s Day gift guides alongside the deal drop. The message is simple: the good gifts are already moving, and the best of them are the ones that feel considered, not merely discounted.