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Bombas and Susan Alexandra launch customizable socks with clip-on charms

Bombas and Susan Alexandra turned socks into a gift with personality: clip-on charms, removable anklets, and prices from $24 to $60.

Natalie Brooks2 min read
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Bombas and Susan Alexandra launch customizable socks with clip-on charms
Source: wwd.com
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If you want personalization without the pressure of a monogram, Bombas and Susan Alexandra just gave gift-givers a better idea: socks with clip-on charms, removable anklets, and enough color to feel like a small event.

The collaboration, built around what Bombas calls playful pops of color and charmed accessories, landed as a spring 2026 drop with three women’s styles. The most giftable pair is the Bombas x Susan Alexandra Charms and Anklet Quarter Socks at $60, because the customization does the heavy lifting. The cheaper entry points are the Embellished Ruffle Rib Quarter Socks at $24 and the Floral Embroidered Half Calf Socks at $24, with a 2-pack of the ruffle-rib style at $48 and a 3-pack of the floral half-calf style at $72. That pricing makes the collection easy to split into stocking stuffers, birthday add-ons, or a slightly smarter present for the friend who notices accessories before outfits.

The charm pair is the one to buy for a teen, a best friend, or anyone who loves a little inside joke on their ankles. It comes with a removable anklet and detachable charms attached by two D-rings at the back of the ankle, so the look can change from one day to the next. Bombas says the charms can be mixed and matched so no two days or looks are the same. The motifs lean playful rather than precious, with cowboy boots, martini glasses, fries, and stars among the charm options.

AI-generated illustration
AI-generated illustration

Bombas also kept the practical parts intact. The socks include Invisible Arch Support, a Stay-Up cuff, and a Seamless Toe, which matters because cute socks are useless if they sag, pinch, or bunch in shoes. The small detachable parts come with a choking-hazard warning and are not intended for children under 12, so this is a better pick for older kids, teens, and adults who will actually keep track of the charms.

Tamara Conlin, Bombas’ senior vice president of merchandising and design, said the brand leaned into embellished sock styles such as ruffles, bows, lace, and rhinestones, then brought in a jewelry designer to reimagine what socks could look and feel like in a playful, elevated way. That is exactly why the collaboration works. It feels like a gift, not a uniform, and it gives Bombas’ comfort-first socks a little New York City swagger. The brand’s one-purchased, one-donated model adds another layer of usefulness, since each purchase results in an essential clothing item donated to someone experiencing homelessness.

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